Stephanie Marcus
Google updates ad policy for gambling ads in Ontario
Would-be advertisers need to apply for certification before the legalized online gambling market launches on April 4.
BuzzFeed Canada launches homepage takeover product
KFC is the first client to use the new-to-Canada ad unit.
PC Optimum tops radio charts in Toronto: Media Monitors
The Government of Quebec was again the top radio advertiser in Montreal.
Canada Soccer picks up Gatorade as a sponsor
The deal was inked before the Men’s National Team qualified for the 2022 World Cup.
Spotted! Cirque du Soleil turns Yonge-Dundas Square upside down
Inverted cars (and other ads) will also appear at popup locations in Toronto leading up to a new show launch in April.
PointsBet becomes the Ottawa Redblacks’ official sportsbook
The deal, the first at the team level in the CFL, includes a logo jersey patch and branding throughout TD Place.
CTV is seeking brands for new fish-out-of-water dating show
Farming For Love is based on a concept that has already resonated with Quebec audiences for ten seasons.
Meta consolidates automated ad products
The company rebranded the tools to help advertisers easily identify the products.
9-1-1: Lonestar still tops the charts: Numeris
Star Academie continues to rule the Francophone market.
Spotted! Spider-Man takes over Yonge-Dundas Square
The activation begins a larger five-week media campaign to promote the film’s digital and physical release.
Ontario Tourism tops radio charts in Toronto: Media Monitors
In Montreal, the Government of Quebec once again had the most ad spots.
True Media to assume buying duties for Vector Media’s clients
The Ottawa-based agency will shift its focus to providing counsel in paid advertising strategy development.
Bloom hires new director of conversion
Matt Lalonde says he’s on a “mission” to educate clients on the rewards of investing in conversion rate optimization.
TVA’s Star Academie is winning with audiences and sponsors
The talent competition series attracted more than 30 sponsors for its seventh season.
Sportsnet reveals Blue Jays details for 2022 season
The Rogers-owned network will deliver exclusive coverage across Canada.
