Stephanie Marcus
House of Commons committee says Rogers and Shaw merger should not proceed
The recommendation came after Rogers faced questions about the impact of the deal on local news.
Ad spend for OTC healthcare is set to rise
A forecast from Zenith says tailored digital ads and ecommerce could increase the sector’s ad spend by 36% compared to 2019.
Spotted! A swarm of bats promotes The Batman
Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.
How AFK is reaching Gen Z with more than gaming content
The joint effort between Torstar and Enthusiast Gaming also has series based on things like financial literacy and sports.
Bell will work with Vector Institute to accelerate AI applications
The telecom signed a five-year deal with the non-profit research organization.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
Metrolinx still seeking sponsors for GO station naming rights
The company looks to new revenue opportunities while it recovers from the effects of the pandemic.
9-1-1: Lonestar returns to the top spot: Numeris
CTV had the top four most-watched shows nationally.
Why the CMA doesn’t want lawmakers to follow the example of GDPR
The organization has offered a “cautionary tale” to parliament as it prepares to update Canadian privacy regulations this spring.
Government ads top radio charts again: Media Monitors
Meanwhile, a host of new brands upped their buys in Montreal.
Staples Canada picks Jungle Media as AOR
The agency will handle media buying needs as the retailer continues on its business transformation.
NP Digital taps Ronnie Malewski to lead expansion into Canada
Maleswki leaves his post as head of iProspect to become managing director of the performance agency.
Ad revenue up by 19.5% at Quebecor in Q4
The company had increases across the business, including from TVA and in-house agency Qolab.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Mill Street becomes the official beer of Toronto FC
The craft brewer takes over duties from fellow Labatt brand Budweiser.
