Tim Shepherd
Pizza Nova tweets its way to Amore Pizza for Kids dough
Twitter helped the southern Ontario pizza chain raise over $100,000 for charity.
Inglis heads online with time capsule contest
The home appliance maker is inspiring national pride – and stronger brand positioning – by getting consumers to send in their take on the country and vote for the best ideas.
Muskol touts its repulsiveness
New OOH ads are promoting the bug juice up north with a fun nod to the brand’s heritage.
Boxer B-Scene Media goes all-natural
The Toronto-based media co is repping NaturalPath Media, and looking to create custom enviro-opps for brands.
Heineken kicks off soccer sponsorship
The Score’s heavily promoted broadcast of the UEFA tournament next week has the Dutch brewer playing presenting sponsor, and Mediaedge:cia helming mega media buys.
Nestea forecasts snow this summer
The iced tea co is bringing skiing and snowboarding to three Canadian hills this summer, inviting boarders of all ages to the Chill on the Hill via Facebook and radio.
Visa salutes hockey fans
The credit card company is running a 30-second spot on sports media as part of its ‘More People Go with Visa’ campaign, and plans more sponsorship-centric adverts.
Uptrend brings Everyday Health to Canadian advertisers
The Toronto network is now representing Canadian ad sales for the traffic-heavy Everyday Health Network.
W Network bakes up more original series
Cupcakes and shopping are in the works for women aged 25 to 54, but they’ll have to wait to dig in.
Cosmo TV and Viva prep integrated brand roles
New July series spark custom content notions at Corus’ women’s specialty channels.
Notes from the Mediascape: Telstra launches mobile campaign manager
The Australian telco’s new app allows marketers to track campaign performance in real-time.
PBBI wants you to name that neighbourhood
The Pitney Bowes contest highlights the upcoming launch of its PSYTE HD geo-demographic data system.
CTV Newsnet relaunches as CTV News Channel
The 24-hour all-news network’s rebrand breeds new ad opps on its ticker, and brings news segment sponsors such as HSBC on board.
Road Grill‘s Matt Dunigan seals a deal with Ziploc
SC Johnson bagged two 30-second spots and product integration on the Food Network series.
OUTtv picks up five new series
The gay and lesbian diginet is bowing new series this summer, with brand integration potential in two new Cancon shows.
