MiC guest blogger Valerie McMorran of Starcom wraps up the Canadian upfronts with her review of the CTV pre-party presentation at the Masonic Temple in Toronto.

MiC guest blogger Valerie McMorran of Starcom shares her experiences at the Canwest upfronts yesterday at the Scotiabank Theatre in Toronto.

MiC guest blogger Valerie McMorran of Starcom shares her experience at Rogers’ fall TV presentation at the Canon Theatre in Toronto on Wednesday.

One of the chief focuses at yesterday’s upfront was ‘entirely new connections’ for advertisers and viewers, says Starcom MediaVest Group’s SVP investment director Valerie McMorran.

Starcom MediaVest Group’s SVP investment director, Valerie McMorran, tells MiC readers what yesterday’s event was like from the POV of a media strategist.

What’s Starcom MediaVest Group’s SVP/investment director’s take on the line-up presented by the third Canadian net to show its cards?

Direct from her sensational dance number yesterday (see below), Starcom MediaVest Group’s SVP/investment director shares her professional opinions about CTV’s new season with MiC.