Zeenya Shah

Contact Zeenya by sending an email to zshah@brunico.com

Articles by Zeenya Shah
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M32 Connect adds a dozen new publishers

Now up to 800 million impressions a month in Quebec, the rep house is preparing to look outside of its home province.

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How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

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TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

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DAZN partners with UEFA and YouTube to grow women’s sport

The landmark announcement brings women’s soccer to viewers for free via YouTube for the first time.

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Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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NABS signs on as DESA partner

The charity joins the list of beneficiaries of the creative group, which builds donations into purchases of media-optimized creative.

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NLogic brings Adgile’s real-time TV monitoring to Canada

The technology will allow brands to measure total TV targets of ads and brand integrations across platforms.

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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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Tug adds head of biddable media to leadership team

Schekina Israel has been hired to lead a growing team and add to its data expertise.

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Apex ups its in-app ad game with Roblox

The in-app advertising company adds inventory from one of the world’s most popular online gaming platforms.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

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Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.