Zeenya Shah

Contact Zeenya by sending an email to zshah@brunico.com

Articles by Zeenya Shah
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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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Tug adds head of biddable media to leadership team

Schekina Israel has been hired to lead a growing team and add to its data expertise.

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Apex ups its in-app ad game with Roblox

The in-app advertising company adds inventory from one of the world’s most popular online gaming platforms.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

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Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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Sportsnet expands Stanley Cup programming

The network has developed new TV and digital content to create “shared experiences” for fans, as well as new opportunities for sponsors.

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Magazine reach is dipping but newspapers are holding fast

Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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David Jowett joins leadership team at Epitaph

NFA’s former head of media shifts to the smaller independent agency to help fuel continued growth.

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Clorox signs sponsorship promoting the NHL’s ‘new normal’

In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.

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Blue Ant finds its place in streaming with FAST

Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.

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Torstar picks a familiar face to lead Star Cineplex

Salah Bachir has been retained as publisher of the magazine, in addition to consulting on diversity and arts initiatives at the company.