Account Win
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Ideon to rep Complex in Canada
As exclusive ad sales representative, the media company has access to an audience of more than three million Gen Z and millennials.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
