Account Win
Cairns Oneil gets media duties for Rakuten Kobo
The agency’s work with the ebook and audiobook company begins this month.
Desjardins Group sticks with Glassroom, Bleublancrouge
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Pattison Outdoor adds Kamloops Airport to its portfolio
The out-of-home company strengthens its footing in Western Canada
iProspect strengthens its leadership with three promotions
The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
Moxie’s, Denny’s Canada owner picks new agencies
Mediacom, Full Punch and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.
Mindshare retains Rogers duties after Theo is dissolved
The bespoke WPP agency will soon be no more after the bulk of creative duties are moved to Sid Lee.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
The Body Shop picks Jungle Media as AOR
The agency will handle the retailer’s buying needs as it grows its presence across North America.
Staples Canada picks Jungle Media as AOR
The agency will handle media buying needs as the retailer continues on its business transformation.
Jack Astors, Scaddabush parent co. names Cairns Oneil as media partner
The agency will provide all media services as SIR Corp focuses on building its brands and bringing customers back to its restaurants.
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
True Media expands Re/Max assignment
The indie is now handling consumer media nationally, along with agent outreach and U.S. franchise efforts.
Horizon Media wins Alberta Blue Cross
The account will be the first handled out of the agency’s new Edmonton office.
Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
