Account Win
Dialekta expands remit with ITHQ into traditional media
The performance agency will be handling the school’s marketing across digital and offline platforms.
St. Michael’s Foundation picks Epitaph as its media AOR
The hospital has picked three new agencies to lead the second year of the $1 billion “Humancare” campaign.
Banfield and Ethnicity Matters named AORs for National Arts Centre
The agencies will team up to handle media, creative and a strategic priority to drive diversity in the gallery’s spaces.
Zenith wins media AOR duties for Intuit in Canada
The Publicis agency is putting its ROI-focused approach to work on the TurboTax and Quickbooks brands.
CBC renews AOR assignment with Initiative
The agency will continue to handle media duties across the pubcaster’s broadcast and digital properties.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
Just For Laughs taps Cartier Media for this year’s festival
The agency will develop a 360-degree media strategy for the event, which is marking its 40th anniversary.
Cairns Oneil gets media duties for Rakuten Kobo
The agency’s work with the ebook and audiobook company begins this month.
Desjardins Group sticks with Glassroom, Bleublancrouge
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Pattison Outdoor adds Kamloops Airport to its portfolio
The out-of-home company strengthens its footing in Western Canada
iProspect strengthens its leadership with three promotions
The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
Moxie’s, Denny’s Canada owner picks new agencies
Mediacom, Full Punch and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.
Mindshare retains Rogers duties after Theo is dissolved
The bespoke WPP agency will soon be no more after the bulk of creative duties are moved to Sid Lee.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
The Body Shop picks Jungle Media as AOR
The agency will handle the retailer’s buying needs as it grows its presence across North America.
