Account Win
Staples Canada picks Jungle Media as AOR
The agency will handle media buying needs as the retailer continues on its business transformation.
Jack Astors, Scaddabush parent co. names Cairns Oneil as media partner
The agency will provide all media services as SIR Corp focuses on building its brands and bringing customers back to its restaurants.
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
True Media expands Re/Max assignment
The indie is now handling consumer media nationally, along with agent outreach and U.S. franchise efforts.
Horizon Media wins Alberta Blue Cross
The account will be the first handled out of the agency’s new Edmonton office.
Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
Spark Foundry wins global Facebook media review
Publicis Groupe picks up duties for all of Meta’s brands.
Mediacom picks up AOR duties for Sunwing
As the leisure airline returns to the skies, the agency will help take its marketing capabilities forward.,
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Omnicom to build new dedicated team for Mercedes-Benz
Adding the rest of the automaker’s work to its media assignment, the holding company will create a dedicated team to begin work in 2022.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
Wavemaker wins De’Longhi in North America
The assignment also covers the Braun and Kenwood kitchen appliance brands.
Qtrade consolidates its assignment with King Ursa
The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
