Account Win
Puma and Havas target sneakerheads on bevy of social platforms
To launch its Future Rider sneakers, the brand is activating across Spotify, Twitch, Snapchat and TikTok.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
The Keg goes to the Jungle
The national effort will help the restaurant’s more-than-150 locations reach a younger, more digitally-savvy market.
Kao Canada selects m/Six
The parent company of Bioré and Jergens has selected the GroupM/The&Partnership joint agency as it looks to grow its digital presence.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Yamaha Motor Canada picks The Turn Lab as media AOR
Initially hired to rebuild Yamaha’s tech platforms, the brand recognized the lab’s unique approach which included consultancy and media strategies.
PHD Canada scores big with RECMA for pitches
Another Omnicom shop also had big bragging rights.
UM wins SkipTheDishes
The IPG shop will work on creating a media strategy for the app that’s informed by its own data.
Canada Post picks Touche!
The Omnicom shop will handle buying for the crown corporation, effective in January.
Disney splits media account between OMG and Publicis
Publicis will take on buying for Disney+, with less than a month to go before the streamer launches in Canada.
Carat tops in Canada for new business: report
Big wins such as large portions of P&G’s business propelled the Dentsu Aegis Network agency to the top.
MediaTonik wins L’actualite and more
Media, technology, sports and food brands help to expand the offerings of the Quebec rep house.
Government of Canada extends relationship with Cossette Media
The partnership builds on long-standing relationship that includes cannabis awareness campaigns.
Publicis creates custom shop for Novartis media account
The win comes less than six months after Publicis acquired the data-focused Epsilon.
Wealthsimple gets more strategic as it picks an AOR
Jungle Media, having turned around a media plan for the brand’s Raptors work on a dime, is poised to take the reins on buying going forward.
