Agencies
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
People Moves: Active International names managing director in Canada
Plus, Marketbridge brings on board a senior director of media.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
CosmoBlue Media rebranding after Cineplex Store acquisition
The move signals a deepened investment in the Canadian market, the company says.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
Maybelline New York diversifies media mix in WNBA collaboration
As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Industry News: Publicis Groupe Canada acquires Moov AI
Plus, Havas appoints Dan Hagen and Jamie Seltzer to global leadership team.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
