Agencies
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
Who will be Media Leader of the Year in 2025?
Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.
Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Havas Media Canada makes three senior leadership appointments
Erin Rahn and Justin Furman join the agency in partnership and growth roles, while Paul Linley is promoted to strengthen client relationships.
Some GroupM Canada senior executives have left the agency
The moves come amid reports of GroupM North America’s restructuring plan.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
