Agencies
Craft&Crew re-launches its media division as stand-alone offering
Media Propulsion Laboratory positions itself as more of a digital advertising consultancy than a traditional media agency.
A new organization wants to fix the industry’s environmental impact
Masse Critique aims to use collective action to help and educate companies that want to be more sustainable.
UM wins AOR duties for PokerStars in Canada
The agency’s primary focus will be on building and scaling PokerStars’ position in Ontario.
Shane Cameron back at OMG as first-ever chief strategy officer
The executive previously had leadership roles at both OMD and Hearts & Science.
National Bank renews media assignment with OMG
The bank has a new agency team to help it with its growth plans by reaching clients, employees and communities.
Touche! unveils new brand identity
The agency’s new look focuses on growth, acceleration and creativity
GoodLife picks Carat for media
The gym chain is preparing to launch a new brand platform and “re-ignition” campaign this fall.
Carat picks up assignment for Vinted Marketplace
The agency will help the second-hand fashion app fuel growth in Canada.
Barrett and Welsh selected as multicultural agency for Simplii Financial
The agency will reinforce Simplii’s simplified digital services for newcomers to Canada.
Givsly launches campaign to reduce swag waste
As agencies begin thinking about their holiday client gifts, “Season Without Swag” encourages them to consider replacing it with a donation instead.
Havas wins media AOR duties for Wolverine Worldwide
Canada will be a focus market in an assignment that covers footwear brands like Merrell, Saucony, Sperry, Hush Puppies and Keds.
Wavemaker appointed AOR for Sun Life Canada
The financial services brand will continue to scale up its focus on digital media and marketing strategies.
Agency of the Year 2022 Shortlists: Media
Meet the jurors and the agencies they deemed worthy to be among this year’s finalists.
Arrivals + Departures expands into media by acquiring MW360
Now called Arrivals + Departures Media, the combination aims to forge the best path forward for both Halifax-based agencies.
Get in your nominations for The New Establishment
Know a junior- to mid-level marcom professional who goes above and beyond? You’ve got until Oct. 3 to tell us about them.
