Agencies
SiteNews and Actual Media merge
SiteMedia launches as a B2B media company offering news, events and business intelligence to Canada’s industrial sectors.
People Moves: Loblaw Advance names new SVP
Plus, WPP Media hires former EssenceMediacom VP and Push Media expands to the U.S.
AOY 25: How Starcom, Cossette and Initiative are pushing Media forward
Here is a look at what made these agencies stand out in 2025.
AOY 25: Why Cossette Media is built to adapt
The agency took home Silver in Media at the AOY 25 awards in Toronto on Oct. 29.
AOY 25: Initiative is a media agency that thinks like a creative
The IPG Mediabrands agency won a Media Silver at the 2025 AOYs last week.
AOY 25: Starcom puts a Canadian lens on the future of media
The agency won Media Gold at the 2025 AOY awards last week.
UM tops agencies in latest RECMA report for Canada
Meanwhile, PHD leads in the new business ranking.
The big winners at strategy’s 36th Agency of the Year awards
Starcom, Cossette Media and Initiative topped the Media category.
Industry News: Optable names new VP of sales
Plus, digital marketing agency Level has acquired BAM Strategy.
Opinion: How media buyers can survive the AI revolution
Empathy Inc.’s Mo Dezyanian on how the business has changed, and how the profession must change.
Horizon Media Canada expands to support business wins
The agency has added three new members across its business solutions and activation teams.
Media Leader of the Year nominees revealed
The winner will be announced at the 2025 Media Innovation Awards (MIAs) on Nov. 26.
Omnicom reports Q3 profit dip, expects IPG approval next month
The holdco’s media and advertising revenues saw organic growth of 9.1% year-over-year.
Ray Agency acquires Halifax-based MediaBonnet
The move represents significant growth for the agency’s Nova Scotia operations.
People Moves: DAC names new Montreal head
Plus, Bell Media hires former Snap exec as agency lead.
