Agencies
UM Canada gives back on 8th annual Impact Day
This year, the Toronto agency supported hunger and the unhoused in the city as well as Canadian Blood Services.
Awards programs respond to case credibility challenges
Issues related to AI-generated content and synthetic media prompted the withdrawal of some awards at the 2025 Cannes Lions.
WPP reports Ogilvy, media business hit by weak first-half ad spend
The global media giant slashed its forecasts for the first half of 2025 due to lower client spend and net new business.
OMD Canada appointed media AOR by Holt Renfrew
The agency’s first work for the retailer is expected to appear for the 2025 holiday season campaign.
Who will judge this year’s Media Innovation Awards?
The 13-person jury of brand- and media-side execs will be led by co-chairs Maja Neable of TD and Brooke Leland of Mekanism Media.
FTC clears Omnicom’s acquisition of IPG with one big caveat
The proposed consent order prohibits Omnicom from withholding ad dollars from media publishers based on their political or ideological views.
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.
Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
Who will be Media Leader of the Year in 2025?
Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.
Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
