Agencies
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Electronic Arts selects GroupM as its global media AOR
The selection came after a six-month review process led by ID Comms.
The Brick enters billboard battle between IKEA and Sleep Country
The furniture company was looking for a fast, fun marketing opportunity.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Blue Ant adds to its leadership team with key promotions
Jamie Schouela has been named chief operating officer.
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
Spotted! Costa Rica warms up Toronto’s Harbourfront Centre
The activation is the first run by EIUM after it secured exclusive media rights to the landmark.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.
GroupM levels up leadership team
Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.
Blue Door acquires Bridge Digital
The acquisition will help the company offer a more integrated marketing suite to advertisers.
The Canadian Young Lions Competition is now open
PR and design categories have been added to this mix this year.
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
