CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Looking back at the year that was with the CMDC
President Shannon Lewis encourages the industry to invest in next-gen talent and rethink the pitch process for 2025.
Op-Ed: Fueling marketing success with creative grit
Initiative’s Brooke Robinson delves into the benefits of harnessing the power of “no” at your agency.
Creativity can grow brands, if it matches the platform
Initiative’s Jamie Camden explains why format and channel need to be considered together for long-term success.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
Getting to Know: Alicia Petralia
Lauren Richards talks to the head of Zulumatic about the perks of leading a creative agency’s media arm.
Getting to Know: Lesley Conway
Lauren Richards talks with Mindshare Canada’s CEO about the importance of “intentional media” and making the industry fun again.
Getting to Know: Noah Vardon
Lauren Richards talks with Havas Media’s president about bringing people together, celebrating success and the importance of “meaningful media.”
The new class of media leaders
Lauren Richards kicks off a series of sit-down interviews with the wave of presidents and CEOs that have taken the reins in recent years.
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
How to keep the spark alive working in media
A planner’s work isn’t always glamorous, but Initiative’s director of strategy Stephanie Freeman has advice on how to keep up your passion for the job.
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
Why in-housing media follows a different path in Canada
Media.Monks’ Brian Schwartz provides the questions marketers in Canada should be asking if they are considering handling media on their own.
Why influencer marketing is a fit with boomers’ online habits
Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.
