Victoria Morris, Mindshare Canada

Upfronts 2015: CBS doesn’t mess with a good thing

Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.

Carolyn Froude upfronts 2015

Upfronts 2015: ABC stacks its mid-season

Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.

MichaelNeale

Blog: TV as the great connector

Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.

has programmatic changed

Blog: Has programmatic moved into a new era?

Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.

cathyCollier

Blog: What’s your take on impossible ideas?

Cathy Collier, CEO at OMD Canada and co-chair of the CMDC’s 20/20 Vision conference, on what Mick Ebeling of Not Impossible Labs can teach the industry about overcoming seemingly insurmountable problems.

Maura

SXSW: Where the ‘S’ stands for sticky

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).

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SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.

Maura

SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.

Krossing

Op Ed: Is the paid, owned, and earned media discussion relevant?

MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.

NeilSweeney

Fewer handsets, more agencies: key takeaways from MWC

Juice Mobile CEO Neil Sweeney on the ad tech trends that emerged from the Mobile World Congress.

MatthewLogue

Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

Will Pate Headshot

Op Ed: how to drive value in social media

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”

Chris Williams, IAB Canada President - headshot July 2012

Op/Ed: Ad tech, whose side are you on?

Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.

ces

Connectivity, smart tech and virtual worlds rule CES

Touche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.

MartineDNewad

Go native to dodge adblockers

Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.