ces

Connectivity, smart tech and virtual worlds rule CES

Touche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.

MartineDNewad

Go native to dodge adblockers

Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.

kraft-pb

MiC’s Nice List: Best of 2014

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.

Wearable

How to conquer the next media frontier: wearables

IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.

JeanFrancois

Programmatic is changing the advertiser-agency relationship

Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.

Keecker

Next-gen media trends to track

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.

Joseph McConellogue

Don’t just do TV, do searchable TV: blog

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.

DavidJowett

TV buying: Rebuilding the jumbo jet mid-flight

David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.

DeborahHall

Mobile tracking and metrics are different… now what?

Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.

SONY DSC

Internet video: the big and the small of it

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.

BrianWong

Finding the right moment on mobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.

SashaG

Pick your Platform: Sasha Grujicic on missing the most important platform of them all

The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.

DJowett

Blog: Where was Ad Week’s controversy?

David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.

Will Pate Headshot

Did Apple’s updates provide any meat for media?

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.

DavidJowett

Canada the Petri dish: blog

Cossette Media president David Jowett challenges the Canadian market to become the top global exporter of media tech solutions.