Blog: What is left of the programmatic TV promise?
Cundari Media’s Luke Moore asks if the data and software solution will ever become a material possibility in the Canadian market.
Blog: Is it time to take off the rose-coloured glasses?
Agents of Necessity CEO Sarah Ivey on why the changes in the air at Cannes could be a golden opportunity for media agencies to reinvent themselves.
Blog: It’s time for measurement to evolve
Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.
Blog: Use the right term data or risk getting Trumped
David Phillips, president and COO of NLogic, on where using short-term data can lead you astray.
Blog: The next generation of search will change, well, everything
Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.
Blog: The rise of Instagram Stories
Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.
Upfronts 2017: Sizzle and superheroes at CW
Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.
Upfronts 2017: CBS sticks with its strengths
Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.
Upfronts 2017: Favourites return, but not much new at ABC
Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.
Upfronts 2017: Fox shakes up ad formats, adds Marvel drama
Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.
Upfronts 2017: NBC builds Thursday around a moving ‘Us’
Bailey Wilson, VP of TV investments at Magna, details the network’s new shows, and a schedule that has movement every night of the week.
You can’t compete on price alone: column
Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
Blog: Who owns the influencer budget?
Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.
Blog: Trump, baseball and sunshine drove down fall 2016 viewing
Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.
