ABC upfront 2016: a Notorious new Thursday, more family fare
Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).
NBC upfront 2016: Three comedies, no time grid
Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.
FOX upfront 2016: A focus on cult remakes
UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.
Don’t let new software topple your marketing stack
Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.
TV’s gestalt: What’s on offer for broadcast year ’17
PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.
Blog: All I want for Valentine’s Day
ACA’s Judy Davey lays out six ways the industry can win her heart – from a union of Shomi and Crave to ad-blocking restraints.
Why technology showcases like CES matter to marketers
Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
Blog: Time to clean up the ad clutter
ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Blog: Media millennials, a modern relationship
Sheri Metcalfe, president of Jungle Media and CMDC Youth Ambassador chair shares her top tips for working with the next generation of media leaders.
Blog: Can you define Video on Demand?
Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.
Blog: Are you ready for the death of Flash?
Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.
Op/Ed: What’s driving this ‘epic wave’ of media reviews?
Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.
Blog: Addressing TV’s addressability
PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.
