CARD
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Start, Stop, Change: Uber, Pinterest and Amazon unveil products for the new ad landscape
Plus, lagging ad demand hits earnings at other media companies and La Presse reorganizes its ad operations.
What happens when a company uses UID 2.0?
A rush of new partners have pledged support for the post-cookie identifier this month. But how does it actually perform?
Connected TV ownership has doubled in two years
The fall Study of Canadian Consumer also finds digital audio and news content continue to trend upwards.
Start, Stop, Change: NHL’s jersey sponsors hit the ice
Plus, Pluto TV lays out plans for Canadian launch, and new owners pick up newspapers and connected TV ad platforms.
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
Start, Stop, Change: UID 2.0 gets a big vote of confidence
Plus, Snap hit in latest big tech sector layoff and EssenceMediacom picks its post-merger CEO.
Why Google’s cookie delay is good for buyers
More time could help the industry figure out how to get the transition right, which means embracing new strategies instead of trying to figure out work-arounds.
Now may be the time to invest in TV advertising
The convergence of linear and CTV, with more options coming, are offering the best of both worlds.
How should advertisers react to media cost inflation?
Dentsu examines why prices are going up, which platforms are impacted the most and how to get as much value as possible out of a plan.
