Digital
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
CBC using AI to gain podcast insights, OpenAI building a social network
In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
DoubleVerify’s aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Disney Advertising expands global ad offerings to Canada
Disney says the aim is to deliver more consistency and scalability for marketers.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
