Digital
Epic Games uses an epic buy to attract casual gamers
The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.
ICYMI: Elle Fictions and Max get a new owner
Plus, The Globe and Mail gets a digital honour and more.
New MiQ partnership targets connected TV
Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.
Consumer complaints on the rise according to AdChoices
Among the valid complaints were sites that used sensitive data to target ads.
ICYMI: Tim and Sid are back
Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.
New Quebec platform puts the focus on local media
The goal is to help local media weather the storm of COVID-19 and also instil more local priorities in advertisers going forward.
How Egg Farmers of Ontario adjusted its media strategy in lockdown
Sponsorship is normally a big part of the Egg Farmers’ strategy, but it’s still activating where possible.
Why Astral is feeling optimistic about its new digital face in Vancouver
Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.
Quebecor’s new tool creates synchronization for digital and TV
QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.
Canadians may become more tech-minded even after lockdown
The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.
Despite revenue declines, Yellow Pages is confident about weathering COVID
The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.
With ad demand dwindling, could freemium be the future?
Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.
What the ISBA’s programmatic study means for Canada
The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.
Pinterest looks to seize on increase in ecommerce activity
A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.
Print ad revenue down 16.5% at Postmedia
The company could benefit from the Federal Government’s wage subsidy for up to $15 million.
