Digital
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
Mediology’s MapleReach aims to keep digital ad spend in Canada
The Vancouver-based media group says 93% of funds go to U.S.-based tech giants.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Zuckerberg denies monopoly with Instagram, WhatsApp purchase
The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.
Google hit with antitrust blows in U.S., U.K. and Japan
The tech giant is facing other major antitrust cases in the U.K. and Japan.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
CBC using AI to gain podcast insights, OpenAI building a social network
In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
DoubleVerify aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Disney Advertising expands global ad offerings to Canada
Disney says the aim is to deliver more consistency and scalability for marketers.
