Digital
Postmedia issued temporary waiver on interest payments
The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.
E-sports is an opportunity, but requires long-term buy-in
MKTG’s Matthew Klar on how to ride the current wave of e-sports without being seen as opportunistic by die-hard fans.
Torstar eliminates 85 positions
The cuts come a week after CEO John Boynton implored brands to stop blacklisting pages with COVID-19-related content.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
Mary Brown’s paywall initiative is actually a last-minute media pivot
Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.
Do brands have an obligation to support news media?
Torstar CEO John Boynton has put out a call to advertisers to prioritize news media. But is it the right choice at this time?
Breaking down ad demand and CPMs in our new reality
Some mediums still show high demand for ad space, and not all categories are dramatically decreasing spend.
Digital consumption is growing more in some categories than others
Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.
Navigating the tricky world of online media trust
With digital media now playing an increased role in keeping people connected, GroupM dives into opinions and concerns around privacy and technology.
Amidst isolation, whose media habits are changing most?
Boomers are watching more linear TV, but a different group is leading the way across categories like SVOD and music streaming.
Are Canadians entering a state of news fatigue?
Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.
The Globe gets creative with its stripped-down sports section
Using stats and a little creativity, The Globe is covering the finest Canadian baseball that never happened.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
As media layoffs continue, Canadian government appoints new board
News Media Canada’s CEO says the Federal Government’s new advisory board is long overdue, but it’s not enough for struggling media companies.
