Digital
Brainlabs acquires MediaNet
The Toronto-based programmatic agency will become part of the digital shop’s North American region as it adds new capabilities in areas such as search, social and data analytics.
Who is benefiting most from ad spending recovery?
Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.
Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
ICYMI: Kraft Heinz is giving away more ad space
Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.
Corus extends a digital content partnership into linear TV
Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.
Integral Ad Science begins to automate brand safety
The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.
Cineplex takes the rest of its DOOH inventory programmatic
With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.
Publishing heavyweight Future is opening a Canadian division
The owner of 160 titles, including Marie Claire, Guitar Player and Tom’s Guide, is looking to provide more opportunities for local brands in response to high Canadian readership.
Adapt Media adds Gateway and Rabba to its network
The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
Pinterest makes influencer content more shoppable
The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.
Hivestack teams up with The Trade Desk
The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.
The Verdict: How SickKids built a net-new audience for a new event
The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.
Travel Alberta partners with National Geographic on branded content series
Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
