Digital
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Tangerine signs on with the WNBA
The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
Blue Ant expands its multi-platform offering on YouTube
The growth and popularity of Animalogic triggers two series spinoffs.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
MaxTV Media makes its move into Quebec
The DOOH agency is also adding live survey functionality to its network of residential touchscreens.
David Jowett joins leadership team at Epitaph
NFA’s former head of media shifts to the smaller independent agency to help fuel continued growth.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
District M rebrands as Sharethrough
The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.
Indie Capital launches BIPOC Media Growth Program
Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.
People Moves: Vassiliev returns to Bell
Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.
Sportsnet to stream and broadcast Secret Dream Gap Tour
The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.
