Digital
Vevo partners with VIDAA for CTV/OTT expansion
With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.
Earth’s Own buys around Earth Day
The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.
ICYMI: Corus adds to its podcast lineup
Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.
Bitbuy buys into DOOH to get its cryptocurrency to stand out
The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.
Bell Media consolidates French lifestyle content online
Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.
Schmooz sees potential in dad-focused content
The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.
CBC gets added support in federal budget
The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
Behind Bloom’s bet on celeb video platform HeyAllo
The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.
Narcity Media adds audio content to the mix
In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.
Does Pinterest’s push around positive content offer enough to brands?
Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.
Twenty percent of Canadian adults have used food delivery services: study
Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.
ICYMI: Ascential buys Perpetua
Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.
How Verizon’s no-cookie solution fits in the emerging ecosystem
The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.
Behind the Uber Eats IG integration
The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.
