Digital

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

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Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

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Blue Ant expands its multi-platform offering on YouTube

The growth and popularity of Animalogic triggers two series spinoffs.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

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MaxTV Media makes its move into Quebec

The DOOH agency is also adding live survey functionality to its network of residential touchscreens.

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David Jowett joins leadership team at Epitaph

NFA’s former head of media shifts to the smaller independent agency to help fuel continued growth.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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District M rebrands as Sharethrough

The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.

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Indie Capital launches BIPOC Media Growth Program

Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.

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People Moves: Vassiliev returns to Bell

Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.