Digital
ICYMI: Snapchat lets a news company sell its ads
Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.
How media buyers can combat misinformation
UM’s Erica Kokiw explains why supporting quality news publishers with media dollars is a sound strategy.
Mude keeps its media plan nimble for Canadian launch
The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.
Roku acquires Nielsen’s AVA business
The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.
HelloFresh becomes official meal kit of the Montreal Canadiens
The brand’s first team sponsorship will include special offers for Habs fans and a content series.
Google will not develop alternative user-tracking identifiers
The company makes its post-cookie plans explicit and commits to its FLoC approach, which will begin public testing this month.
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
Instagram launches group livestreams
Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.
Torstar is eyeing online betting
The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.
The Egg Farmers update targeting strategy for new campaign
The organization has partnered with theScore and Flipp to better target demos where it sees opportunity for growth.
Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
M32 adds features and new publishers
The ad tech company has more support for audio ads on its publisher platform, which now counts RNC and Ricardo as clients.
How Google feels about calls for news legislation
Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”
ICYMI: Sportsnet expands WWE programming
Plus, Waze expands its ad tools and John Hinds retires from News Media Canada.
