Digital
Loblaw pilots in-app grocery scanning at 3 Toronto stores
Eligible PC Optimum members can scan items as they go and check out in a dedicated lane.
BCE reports media revenue dip in Q3
The decline in ad sales and subscriber revenues was offset by continued growth for Crave and sports streamers.
Value, interactivity drive holiday shopping on connected TV: survey
Samsung Ads Canada research reveals advertising strategies for brands as they head into their busiest selling season.
The Hip, Alessia Cara among artists on Canada Soccer music project
The Perfect Pitch album, to be released ahead of the World Cup, will support youth soccer programs.
Netflix touts the success of its ad-supported tier
The streamer now plans to introduce new ad offerings and enhanced audience measurement.
Ad sales drive Meta, Alphabet and Amazon’s quarterly results
The tech giants all reported significant year-over-year revenue boosts.
Pinterest reports Q3 revenue growth, record users
Revenue in Canada and the U.S. grew 9% year-over-year to $786 million.
Tree Canada branches out for 1st national awareness campaign
Signifly Montreal helped the non-profit pivot its media strategy to a digital- and video-led approach.
Yahoo Canada and TD Insurance launch branded content series
The initiative aims to celebrate the resilience and creativity of Canadian entrepreneurs.
Healthy Planet leans into first-party data for its Black Friday campaign
The retailer is increasing its spend in digital video and data-driven platforms to improve media efficiency and ROAS.
Two Canadian media veterans launch news site
The Level aims to show every story from two different perspectives.
Industry News: BMO offers credit card customers Instacart benefits
Meanwhile, Pattison Outdoor adds 2 new Montreal screens to its inventory.
NHL launches hockey skills YouTube series
The 9-episode ‘NHL Hockey Academy’ is co-branded with the league’s official sports drink partner Bodyarmor.
Cogeco Media continues rise in latest Canada Podcast Ranker
CBC/Radio-Canada once again dominates the market.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
