Digital
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Stingray matches campaign investments for brands supporting Canada
The company is launching the initiative as consumers flock to local businesses.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
