Digital

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Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.

Announcement Post

Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

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ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

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Bitbuy buys into DOOH to get its cryptocurrency to stand out

The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.

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Bell Media consolidates French lifestyle content online

Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.

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Schmooz sees potential in dad-focused content

The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.

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CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

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Narcity Media adds audio content to the mix

In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

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Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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ICYMI: Ascential buys Perpetua

Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.

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How Verizon’s no-cookie solution fits in the emerging ecosystem

The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.