Digital

data privacy

P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.

Vivintel Chinese study

Newcomers to Canada consume more digital media: report

More than 60 million Chinese adults hope to move to Canada in the next two years.

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Facebook and Canadian Press partner to develop Indigenous voices

Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.

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Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

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Dentsu Canada taps Breton and Hart for client-centric roles

The newly-created positions bolster the agency’s media and integrated solutions teams

Narcity Media

Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

research

Canada to recoup its 2020 ad spend decline, and then some: report

A GroupM report projects TV, OOH and digital will experience the most significant growth.

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Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.