Digital
Why gaming platforms could be a key alternative to IRL gatherings
With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?
What’s unique about the Globe’s new partnership with IAS?
Context Control focuses not on keywords and instant content blocking, but on sentiment and the big picture of articles.
CBC formalizes new branded content unit
Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.
CTV unveils its new digital platform
The online offering is completely ad-supported and will now offer free-to-watch content directly from linear.
Why Twitch’s inventory coming to Amazon matters
Buyers and experts on why this is a win in terms of audience, cost and more.
Fuel Digital Media partners with the Montreal Canadiens
The assets reach more than one million monthly visitors and helps to bolster Fuel’s growing sports portfolio.
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
How WFH life affects media consumption
More TV is being consumed during the day, while talk radio and podcasts are fighting an uphill battle.
DAZN and Verizon Media bring football to podcast fans
The new weekly Yahoo Sports video podcast will tackle the NFL topics that matter most to Canadian fans.
IKEA goes home “Swede” home
Each episode of the bi-weekly series is based around specific home solutions.
Uber Eats launches its first ad format
Although the platform has added a number of marketing tools over the last several months, this is its first foray into paid ad formats.
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
Canada’s ad market among the hardest hit by COVID
Despite an “astonishing” Q2, signs show that improvement is on the horizon.
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Michelob takes its active messaging to Spotify
The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.
