Digital

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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What’s unique about the Globe’s new partnership with IAS?

Context Control focuses not on keywords and instant content blocking, but on sentiment and the big picture of articles.

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CBC formalizes new branded content unit

Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.

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CTV unveils its new digital platform

The online offering is completely ad-supported and will now offer free-to-watch content directly from linear.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Fuel Digital Media partners with the Montreal Canadiens

The assets reach more than one million monthly visitors and helps to bolster Fuel’s growing sports portfolio.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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How WFH life affects media consumption

More TV is being consumed during the day, while talk radio and podcasts are fighting an uphill battle.

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DAZN and Verizon Media bring football to podcast fans

The new weekly Yahoo Sports video podcast will tackle the NFL topics that matter most to Canadian fans.

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IKEA goes home “Swede” home

Each episode of the bi-weekly series is based around specific home solutions.

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Uber Eats launches its first ad format

Although the platform has added a number of marketing tools over the last several months, this is its first foray into paid ad formats.

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ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

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Canada’s ad market among the hardest hit by COVID

Despite an “astonishing” Q2, signs show that improvement is on the horizon.

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

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Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.