Digital
Overstory Media Group acquires Georgia Straight
The new owners plan to bring back the Vancouver alt-weekly’s focus on arts and culture.
Maple Browser aims to put advertisers in front of busy parents
The management app lets users share and monetize plans for household tasks…and give brands a new channel for sponsored content.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
News Media Canada creates a font for National Newspaper Week
“Champions” is free to use and designed to reflect both the human and technical craft that goes into producing quality news.
Sleep Country takes a multi-channel approach to get young people to sleep better
Digital display ads, social media and more traditional mediums were meant to reach students of any age.
WFGIAC renews Grand Slam of Curling sponsorship
The sponsorship gives WFGIAC several in-venue branding opportunities as well as commercial spots and targeted digital ad units.
Corus and Pluto TV lay out Canadian launch plans
A major player in the U.S. FAST market comes north of the border with over 100 curated linear streaming channels.
Media Rating Council release new guidelines for data quality
The document aims to provide guidance amid new privacy regulations and the growth of cross-media measurement.
Environics Analytics adopts UID 2.0
In addition to bringing the post-cookie identifier to its clean room services, the analytics company is also adding more of its data to The Trade Desk’s programmatic platform.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
Retail media is likely to grow alongside ecommerce
GroupM forecasts that it will exceed $160 billion in spending by 2027.
ICYMI: Teads adds local news sites to its portfolio
Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.
Display ads are making big leaps in viewability
But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.
The Trade Desk integrates Connected Interactive’s offline retail data
The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.
Ipsos MMA partners with Adform on cookie-free measurement
ID Fusion will incorporate first-party data signals from across the digital media ecosystem.
