Digital

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Advertisers take a closer look at connected TV

Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.

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Enthusiast brings on Samsung as sponsor across platforms

The Toronto esports company’s growth has allowed it to offer deals integrated across digital, content, events and social channels.

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Second round of layoffs hits Bell Media

The head of Discovery Canada, the sales lead for Western Canada and the head of podcasting strategy are among the departures.

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Branded Cities to re-develop OOH at Rogers Tower

The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.

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Wattpad acquired by Korean internet giant Naver

The Toronto-based company looks to further push into developing IP for TV and film, which aligns with digital comics platform Webtoon.

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Cogeco gets into IPTV game

Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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Shopping is coming to a livestream near you

While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.

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Where connected media penetration sits in 2021

MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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Numeris expands VAM nationally

The cross-platform video audience measurement solution captures linear and digital content via a single-source panel.

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TheScore’s losses offset new business highs in Q1

Record revenue from ads and gambling weren’t enough to make up for the costs of expansion and unsettled bets.

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Ad revenue ‘two to three’ years from recovery, CBC tells CRTC

As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.

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Postmedia ad declines push revenue down 25.4% in Q1

The company has been working to grow relationships with small businesses to offset continuing drops from other advertisers.

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CBC tells CRTC it’s ‘simple’ to distinguish between news and ads

Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.