Digital
New music mag Next reaches out to youth
A new monthly from Michael Hollett aiming to find readers through free home-delivery distribution.
A glimpse into South Asian Canadians’ media habits
Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.
Obox and Cue Digital team up to expand reach
Cue Digital will rep a French sports vertical in English Canada, and Obox brings several publishers and influencer groups into French Quebec.
Index Exchange announces support for Unified ID 2.0
The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.
Buzzfeed acquires HuffPost, teams with Verizon on ads and data
BuzzFeed gets access to new ad networks, data and Verizon’s fledgling XR development team.
Globe Alliance Network adds ESPN properties
Two sites attract 3.4 million unique visitors every month and boost the network’s reach to over 20.6 million monthly.
Desjardins expands its content play with Immigrer
The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.
Vivintel offers media snapshot of Chinese Canadians
The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.
Cook It signs on as Zeste’s first multiplatform sponsor
The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.
TSN launches Grey Cup Week online
A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.
Has Netflix plateaued in Canada?
The SVOD giant has a lot of room for growth right now, just not in North America.
Michael Beckerman’s mission to be a better partner
“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.
Yellow Pages revenue down nearly 20%
Despite the declines, CEO David Eckert described the results as pleasing and “solid.”
Can intentional investment help media (and do some good)?
Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.
DTC and ecommerce growth buoy AcuityAds revenue in Q3
Connected TV and self-serve also grew, although the travel and hospitality sector spent less on ads overall.
