Digital

Civ6

Epic Games uses an epic buy to attract casual gamers

The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.

TV

ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

Retro TV

New MiQ partnership targets connected TV

Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.

digital-trends

Consumer complaints on the rise according to AdChoices

Among the valid complaints were sites that used sensitive data to target ads.

tim_sid640

ICYMI: Tim and Sid are back

Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.

shawn-lee-eFSvXH2Aa8s-unsplash

New Quebec platform puts the focus on local media

The goal is to help local media weather the storm of COVID-19 and also instil more local priorities in advertisers going forward.

RedHats Logo

How Egg Farmers of Ontario adjusted its media strategy in lockdown

Sponsorship is normally a big part of the Egg Farmers’ strategy, but it’s still activating where possible.

unnamed-2

Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

tvshutterstock-623x350

Quebecor’s new tool creates synchronization for digital and TV

QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.

gabriel-benois-qnWPjzewewA-unsplash

Canadians may become more tech-minded even after lockdown

The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.

Yellow Pages YP

Despite revenue declines, Yellow Pages is confident about weathering COVID

The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.

SpotifyDWeekly

With ad demand dwindling, could freemium be the future?

Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.

campaign-creators-pypeCEaJeZY-unsplash

What the ISBA’s programmatic study means for Canada

The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.

pinterest shopify

Pinterest looks to seize on increase in ecommerce activity

A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.

nationalPost

Print ad revenue down 16.5% at Postmedia

The company could benefit from the Federal Government’s wage subsidy for up to $15 million.