Digital

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Apex strikes deal to bring non-disruptive ads to mobile games

The company will give Canadian brands access to AdInMo’s platform, which makes ads on in-game objects available programmatically.

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Canadian ad spend to be among fastest-growing globally: Dentsu

The growth of connected TV and retail media is expected to help carry momentum over from 2021.

INEO Tech Corp--MADD Canada Partners with The INEO Welcoming Net

INEO Solutions brings liquor store data to COMMB

The company’s camera-equipped screens will provide the organization with in-store circulation and impression data.

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Expenses eat away Rogers’ Q4 media revenue boost

The return of the NHL and NBA seasons proved to be a double-edged sword for the company.

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Captivate and FrontRunner tap vacancy trend to create ad space

The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.

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Google scraps FLoC, introduces new cookie-free alternative

The new interest-based offering will allow brands to show relevant ads based on a person’s web browsing activity.

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True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

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GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

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ZoomerMedia acquires BlogTO parent Freshdaily

The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.

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ICYMI: How Facebook could monetize the metaverse

Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

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Mobile adtech company Ogury opens Toronto office

Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.

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OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.

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Kruger partners with House & Home to reach the design-savvy

Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer

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The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

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OverActive Media adds to marketing leadership in pursuit of growth

RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.