Digital
Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
What happens when consumer concerns around hate speech match brands’
The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.
New DTC streaming network launches in Toronto
Onviva’s mission is to democratize video content and will monetize through “tip jar” and transactional means.
More sports back this weekend as F1 returns to TSN
The coverage will be multi-platform and include French-language coverage on RDS.
Digital growth leads to new VP position at Horizon
Doron Dinovitzer will lead digital planning and activation while also providing digital thought leadership.
Vancouver Titans renew Circle K sponsorship, partners with Jack Links
Besides future plans for more fan-focused activations, Circle K is sponsoring a social video series to help fans get to know the players better.
What’s the state of omnichannel programmatic in Canada?
Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.
Digital spend sees slight recovery, but still well below last year
Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
Doug Murphy on Peacock deal, StackTV growth and more
The Corus president and CEO said the company’s IP ownership and sales strategy has ramped up during the pandemic.
Should brands get in on the Houseparty?
The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
Device and media consumption during the pandemic may have peaked
The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.
BMR Group puts local at the heart of its media plans
The Canadian home reno and hardware retailer is pivoting more toward Canadian-owned media, especially on the digital side.
Matterkind and GumGum join forces on exclusive new ad unit
The format will frame mobile screens and allow users to swipe between multiple offerings.
New Corus partnership allows for integrations in Fortnite, Call of Duty
The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.
