Digital
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
Media Moves: Snapchat launches new AI ad format
Plus, Netflix Games is launching a new mobile kids app called The World of Peppa Pig.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
U.S. puts pressure on Canada’s digital policies
Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Bell Media hires former Snap vet to support digital efforts
The senior exec joins in a newly created role, signalling Bell’s deeper push into digital advertising and partnerships.
