Digital
Generative AI drives new Meta ad solutions
AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.
Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
Cannes Lions 2025: Canadian agencies take home four Lions in Media
Wednesday’s batch of 1st and 2nd runner-ups included a mix of Media, Direct, Social & Creators and PR work from Canada.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Netflix expands ad capabilities with Yahoo DSP integration
The partnership, launching later this year, enables programmatic ad buying on Netflix through Yahoo.
Industry News: MediaTonik takes on Journal Accès and Le Nord ad sales
Meanwhile, Optable powers Unity’s newly launched Audience Hub and EA rolls out a revamped tourism data suite.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.
Competition Bureau sues DoorDash over alleged misleading advertising
Lawsuit claims online delivery service has racked up nearly $1 billion in unfair fees from customers.
