Digital
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.
Basis is launching geo-targeting for political districts
The platform automates political district targeting and ad compliance for Canadian elections.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
IAB Tech Lab introduces new ad management framework
The open-source server-side framework aims to help publishers regain full control of digital advertising.
Google says news content has minimal impact on ad performance
The search giant conducted a test in eight European markets, hiding news content from search results.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
Walmart Canada expands ad capabilities for marketplace sellers
The retailer’s new platform allows advertisers to buy sponsored product ads on the company’s website and mobile app.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
