Digital

Upfronts 2025: YouTube touts AI integration, growing NFL partnership

The streamer also emphasized the influence of creators and demonstrated its impact on culture.

CMDC launches new campaign to champion local media

The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.

Upfronts 2025: Netflix unveils series of ad formats

The platform is also allowing advertisers to incorporate their first-party data against its audience.

Upfronts 2025: Disney unveils ESPN streaming platform

But it was Disney+ and its latest content that took centre stage at the event.

Stingray shuts down Alberta TV stations amid financial struggles

The company says that support through the Online Streaming Act has been limited.

Upfronts 2025: WBD shares details of new ad solutions

The network also announced that its streaming service Max will revert to its original name.

Macy Murdoch meets Roblox metaverse with in-game activation

The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.

Industry News: Tradable Bits powers NSL’s fan engagement strategy

Plus, Vendo Media will represent G3 Media’s OOH network sales.

Why DQ Canada is betting on Twitch to celebrate its anniversary

The brand intends to modernize its media plan to remain relevant among younger audiences.

Media leaders concerned ad spend not going to Canadian media

CMDC report also found that 96% of senior marketers use AI in some capacity.

NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads

The announcement follows a surge in Reels engagement over the last year, the platform says.

NewFronts 2025: YouTube puts the spotlight on creators

YouTube will also be bringing partnership ads to Display & Video 360.

Bell Media sees continued YoY revenue increase

However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million

NewFronts 2025: Snap welcomes brands into Sponsored Chat

The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.

The SDP partners with SportChek to broadcast from Maple Leaf Square

The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.