Digital

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back

The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.

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P&G media director to chair new measurement committee

Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.

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Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.

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Canada’s total ad spend to drop 8.7% this year: eMarketer

Digital ad spending will grow in the market – only slightly – but represents well over half of the country’s ad spend.

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TheScore’s Q4 revenue cut in half

While the summer months were difficult for the company, a strong September means Q1 is shaping up well so far.

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National Bank inks a new sponsorship deal

The bank is the new presenting sponsor of L’actualité‘s annual Growth Leaders 2020.

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Newspaper reach, influence continues to drop

The bright spot is community news, where reach is still strong among all demos.

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Magazines show a notable dip in product influence

Readers are less stuck on print than before, and the desire to purchase featured products might be eroding slightly.

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Vision7 acquires affiliate marketing agency AIM

CEO Joseph Leon shares why the practice is becoming more crucial these days, especially for media agencies.

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How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

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Exclusive: Blue Ant Media acquires MobileSyrup

The company was looking to expand its digital scale with a distinctly Canadian brand.

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YouTube experiments with ecommerce

A new Shopify integration is being tested to create a seamless sell-through experience for the platform.

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Postmedia’s revenue still down more than 25%

Print advertising revenue was the most impacted, but circulation and digital were down as well.

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Streaming is set to become even more dominant: report

Intelligence firm eMarketer added an extra half-million digital video viewers in Canada to this year’s estimates.