Digital

Acuity

Self-serve ads drive a big Q4 for AcuityAds

Connected TV is also rising for the company, and it’s working on a new automated advertising platform to launch in 2020.

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Inside Tourism Newfoundland’s big newspaper buy

Digital and social media added support during the four-month lead up to prime travel season.

Nikki Hawke

Prohaska Consulting comes to Canada

Nikki Hawke, newly hired CMO, global VP of marketing and agency strategy, will head the Toronto office of the global programmatic firm.

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SVOD subscriptions surpass paid TV for the first time

However, there is overlap – nearly three-quarters of Canadians who pay for TV also subscribe to an SVOD.

cbcShutterstock

CBC outlines the three pillars of its updated structure

The changes include new roles for Sally Catto and Susan Marjetti, and a decentralizing of CBC’s media operations.

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Corus launches new TV app with ad opportunities

All of Corus’ channels will come together under one umbrella, with some content made free to view.

Facebook

ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

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Would Uber’s auto advertising be popular in Canada?

In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?

ACA chairs

Two new chairs named at the ACA

Privacy and cross-media measurement are just two of the issues on the table.

Toronto Star

Revenue down 14% at Torstar

While digital advertising revenue in the dailies segment rose slightly, digital advertising overall was down 7%.

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What Google’s removal of 600 apps means in the context of ad fraud

Experts say that while this is a drop in the bucket as far as ad fraud is concerned, it could spark more vigilance from advertisers.

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.

Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

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Ideon Media inks Bustle deal

CEO Kevin Bartus says the opportunity is compounded by Google’s shift to eliminate third-party cookie support.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.