Digital

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Postmedia creates marketing grant as part of ‘re-opening’ strategy

Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.

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Smart speaker ownership passes 25%, AM/FM holds steady

The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.

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Ecommerce, auto sites and social seeing new surges

Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

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Stingray radio revenues drop 12% amidst pandemic

The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.

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St. Joseph merges magazine divisions, ups Ken Hunt

The new president and publisher says the company has a much more national focus now, a stark contrast to its “Toronto-centric” roots.

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News Media Canada creates a made-in-Canada programmatic network

The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.

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COVID-19 drives more Canadians to multiple OTT subscriptions

Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.

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Desjardins strikes a “media-heavy” partnership to lift spirits

The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.

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Standard Media Index expands to Canada

CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Event properties moving online, but sponsors still navigating that realm

A new study shows that advertisers are still hesitant about virtual events and e-sports.

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How TheScore pivoted in a world without live sports

From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.

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Finding the North Star: A conversation with John Boynton

The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.