Digital
Postmedia creates marketing grant as part of ‘re-opening’ strategy
Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.
Smart speaker ownership passes 25%, AM/FM holds steady
The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
Will Spotify’s big bucks spent on podcasts pay off?
The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.
Stingray radio revenues drop 12% amidst pandemic
The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.
St. Joseph merges magazine divisions, ups Ken Hunt
The new president and publisher says the company has a much more national focus now, a stark contrast to its “Toronto-centric” roots.
News Media Canada creates a made-in-Canada programmatic network
The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.
COVID-19 drives more Canadians to multiple OTT subscriptions
Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Standard Media Index expands to Canada
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Inside CBC’s new brand safety move
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.
Event properties moving online, but sponsors still navigating that realm
A new study shows that advertisers are still hesitant about virtual events and e-sports.
How TheScore pivoted in a world without live sports
From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.
Finding the North Star: A conversation with John Boynton
The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.
