Digital

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

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How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

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Captivate expands programmatic reach with Broadsign

The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

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A2C releases a guide on how to support local media

The Guide to Responsible Media Practices is part of the organization’s goal of injecting $200 million into the ecosystem.

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ICYMI: Bell introduces new format for TSN stations

Plus, Netflix wants a Canadian office and Mediapro adds more tournaments to its soccer streamer.

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CBC names two new Media Solutions leaders

Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

Mike DeOliveira

Epitaph hires head of digital platforms to build data side of business

The independent agency’s growth continues, adding Mike DeOliveira to further develop its targeting and segmentation capabilities.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

Jeff Thibodeau

Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

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Streaming the big winner in Canadian Super Bowl ratings

Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.

programmaticads

District M merges with U.S. ad exchange Sharethrough

The merger will give District M access to native ad tools its CEO believes will help it become a top independent exchange.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.