Digital

Total Recovered - Landscape

ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal

Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Stingray looks to further monetize its music services

Sales representation is the latest piece in Stingray’s plan to build an ad-supported multi-platform ecosystem.

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Datonics launches new Canadian data segments

Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.

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Some brands returning to digital spend, but recovery remains slow

Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.

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Postmedia creates marketing grant as part of ‘re-opening’ strategy

Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.

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Smart speaker ownership passes 25%, AM/FM holds steady

The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.

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Ecommerce, auto sites and social seeing new surges

Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

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Stingray radio revenues drop 12% amidst pandemic

The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.

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St. Joseph merges magazine divisions, ups Ken Hunt

The new president and publisher says the company has a much more national focus now, a stark contrast to its “Toronto-centric” roots.

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News Media Canada creates a made-in-Canada programmatic network

The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.