Digital

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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The first steps for Facebook’s journalism project in Canada

The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.

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The 2021 Agency of the Year awards kick off

Agencies that plan to enter the program will need to state their intent before June 18.

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Snap introduces new AR tech for brands

Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.

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Postmedia takes stake in Wise Publishing

The publisher’s investment adds personal finance brand MoneyWise to its inventory.

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Apex Mobile partners with Frameplay on in-game ads

The mobile app advertising agency is betting on gaming opportunities, increasing its audience to 19.5 million Canadians.

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The ongoing growth of ecommerce: report

The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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ICYMI: What can Postmedia do for you?

Plus, Sportsnet releases PWHPA schedule, One Club launches a solidarity campaign with an OOH activation, Kidoodle.TV expands its offering, and Vevo releases Vevo Rewind.

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Liquid Media making moves towards ad-supported models

The content studio is planning more acquisitions, including FAST channels and other ad-supported vehicles.

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Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate

With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.

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YouTube taps into Canada’s love of CTV

At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.

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Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

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Sportsnet expands Stanley Cup programming

The network has developed new TV and digital content to create “shared experiences” for fans, as well as new opportunities for sponsors.