Digital

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Sportsnet and TikTok livestreamed the PWHPA championship

It’s the first live stream of a professional sports game on the platform in Canada.

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Andreas Soupliotis on why interest in DOOH boomed this year

The CEO and founder of Hivestack is the final participant in our annual Wish List.

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How will media be redefined in 2022?

Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.

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Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

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Samsung Ads launches partnership with data platforms

CTV campaigns can be activated with target audiences from six companies.

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Michael Beckerman on the new conversations Torstar is having with advertisers

The company’s chief client officer is the second participant in our annual Wish List.

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Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest

With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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Canadians now listen to digital audio more than the radio

Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.

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EllisPark.co brings Elle Gourmet to Canada

This marks the first time the magazine will debut in the North American market.

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More Canadians follow the NHL than any other sports league

Vividata shares insights into how Canadians follow and watch their favourite sports and teams.

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Index Exchange hires CTO to oversee a growing team and CTV offerings

The company expects to double its engineering teams within the next two years.

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Reddit hires first country manager for Canada

RJ Pauloski will oversee the strategic direction of Reddit’s expansion in Canada.

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Google reveals Canada’s top trending searches in 2021

Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.

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Canadian ad market to grow by 27% by end of the year

Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.