Digital
Upfronts 2025: Corus leans into Canadian content and Peacock series
Plus, the network says it’s helping advertisers avoid the risks of “buying blind,” where ads may appear in undesirable contexts.
Broadsign introduces new buying platform
The new automated In-Advance DOOH platform enables buyers to secure DOOH placements months ahead of campaign execution.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
Industry News: Environics Analytics unveils updates to data products
Meanwhile, Cineplex Digital Media expands in the U.S. with North Carolina Education Lottery deal.
Discord pays gamers for advertising interactions
The company is beta testing a new in-app currency that will reward gamers for interacting with Quests ads.
Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
The streamer’s inaugural Canadian presentation also included a new NBA partnership.
AdCellerant brings scalable digital ad solutions and services to Canada
The platform includes campaign execution and real-time analytics tailored for local digital marketing.
Industry News: Acast launches AI-powered podcast ad planning
Plus, Environics Analytics and Caddle expand partnership.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
Reddit takes aim at e-commerce with enhanced ad tools
The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.
Amazon boosts media buy, adds WeTransfer to the mix
The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
