Digital
COVID-19 drives more Canadians to multiple OTT subscriptions
Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Standard Media Index expands to Canada
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Inside CBC’s new brand safety move
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.
Event properties moving online, but sponsors still navigating that realm
A new study shows that advertisers are still hesitant about virtual events and e-sports.
How TheScore pivoted in a world without live sports
From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.
Finding the North Star: A conversation with John Boynton
The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.
Postmedia announces further layoffs
Approximately 40 unionized positions from Unifor and CWA Canada have been cut.
The Beer Store goes digital for a social distance-friendly campaign
A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.
Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes
The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.
How Le Devoir has remained in the black, even amidst COVID
While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.
The Weather Network finds the silver lining
A Brighter Day focuses on good news when Canadians need it the most.
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
La Presse introduces new non-skippable ad unit
The Quebec media giant developed the units in response to slowed revenue from COVID-19.
