Digital
DAZN launches global sponsorship opps for Canadian brands
Through a new global football sponsorship package the sports streamer is aggregating assets across its platforms.
How Zestra targeted its sexual arousal medication
Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.
Verdict: Harry Rosen builds its Chinese audience on WeChat
A Lunar New Year campaign outperformed industry benchmarks and grew the brand’s audience on the platform.
PressReader grows its offering for digital readers
A licensing deal with Dow Jones brings the daily digital edition of The Wall Street Journal to subscribers outside the U.S.
Pattison merges digital division ahead of programmatic expansion
The company’s place-based brand Onestop will amalgamate with the larger digital brand.
Puma and Havas target sneakerheads on bevy of social platforms
To launch its Future Rider sneakers, the brand is activating across Spotify, Twitch, Snapchat and TikTok.
‘Fashion’ looks to a more inclusive future
No longer a ‘women’s magazine’ the 43-year-old brand is moving with the culture, says its EIC and is a magazine for all.
Digital giants account for $25 billion in global ad spend
FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.
Quebecor tackles branded content with new platform
Content marketing is on the rise, says exec, and Hublo gives it a digital home with high reach.
ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks
Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.
Revenue continues to decline at Yellow Pages
Print and digital earnings continue to drop, although a reduced headcount has given YP a slightly higher margin.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
What to expect from the XFL in Canada
The ‘all-new’ football league drew 1.6 million Canadian viewers across four league-opening games.
Has streaming actually changed the way we consume content?
More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.
Cineplex Q4 media revenue breaks records
The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
