Digital

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DAZN launches global sponsorship opps for Canadian brands

Through a new global football sponsorship package the sports streamer is aggregating assets across its platforms.

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How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

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Verdict: Harry Rosen builds its Chinese audience on WeChat

A Lunar New Year campaign outperformed industry benchmarks and grew the brand’s audience on the platform.

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PressReader grows its offering for digital readers

A licensing deal with Dow Jones brings the daily digital edition of The Wall Street Journal to subscribers outside the U.S.

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Pattison merges digital division ahead of programmatic expansion

The company’s place-based brand Onestop will amalgamate with the larger digital brand.

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‘Fashion’ looks to a more inclusive future

No longer a ‘women’s magazine’ the 43-year-old brand is moving with the culture, says its EIC and is a magazine for all.

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Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

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Quebecor tackles branded content with new platform

Content marketing is on the rise, says exec, and Hublo gives it a digital home with high reach.

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ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks

Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.

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Revenue continues to decline at Yellow Pages

Print and digital earnings continue to drop, although a reduced headcount has given YP a slightly higher margin.

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TikTok is on the rise in Canada, but penetration is still low

The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.

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What to expect from the XFL in Canada

The ‘all-new’ football league drew 1.6 million Canadian viewers across four league-opening games.

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Has streaming actually changed the way we consume content?

More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.

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Cineplex Q4 media revenue breaks records

The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.