Digital
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Meta is testing ads on Threads
Image-based ads will appear in the platform’s home feed for a small percentage of people.
Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.
Hellmann’s taps into social media recipe trend
The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.
Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.
Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
AdAdapted expands Flipp into Canada
The extended partnership will allow clients to display ads on Flipp’s app and desktop web platform in Canada.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
