Digital
RBC Training Ground finds a new media partner
Content will roll out across Bell Media properties including TSN, etalk, Crave and others.
Why National Newspaper Week went high fashion
As the country looks to newspapers for truth, the organization took an edgy step.
Audioboom enters Canada through Rogers Sports & Media partnership
The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.
CBC presses pause on Tandem to review service
Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.
CBC eliminates 130 positions
EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.
As cookies crumble, what first-party solutions are coming through?
There’s equal interest in creating identity solutions in-house and engaging third party companies.
AcuityAds rolls out automated planning platform
The goal of Illumin is to allow the process from audience planning to execution to unfold in a very short amount of time.
New study reveals Canadians like digital for deals, TV for influence
New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.
La Presse takes another big step toward a post-cookie world
A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.
DAZN brings Canadian sales operations internal
An uptick in Canadian brand deals have led the streamer to rely more on dedicated in-house talent for the market.
COVID slowed Canada’s podcasting growth slightly: study
While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.
CTV creates custom ‘speed dating’ program for Naked Grape
The broadcaster helped one lucky woman find love “COVID-style” in custom broadcast and social segments.
Additional layoffs reported at Postmedia
Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.
WFA moves forward on cross-media measurement testing
Organizations including the ACA will follow the new framework to guide the advancement of measurement.
The saving grace of 2020 ad spend? Ecommerce platforms
Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.
