Digital

Vividata breaks down ad influence across media platforms

Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform

The company is moving away from the third-party programmatic business.

Kinetiq and NLogic partner to magnify TV ad insights

The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.

Industry News: MediaTonik to handle Médialo’s programmatic ad sales

Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.

Lesley Conway named head of Walmart Connect

The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.

Moisson Montréal ventures into media buying for first time

The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.

Bahama Mama streetcar wraps target routes passing LCBO stores

Media partner Hatch64 also leveraged Meta and digital OOH channels.

Google introduces new AI-powered solutions for ads and commerce

The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.

Endy partners with WNBA in the brand’s largest sponsorship deal to date

The Sleep Country-owned brand has become the official partner of the league in Canada.

Industry News: Acast launches Talent-Voiced ads

Plus, Bell and Zoom open collaboration platform with AI Companion.

Upfronts 2025: YouTube touts AI integration, growing NFL partnership

The streamer also emphasized the influence of creators and demonstrated its impact on culture.

CMDC launches new campaign to champion local media

The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.

Upfronts 2025: Netflix unveils series of ad formats

The platform is also allowing advertisers to incorporate their first-party data against its audience.

Upfronts 2025: Disney unveils ESPN streaming platform

But it was Disney+ and its latest content that took centre stage at the event.

Stingray shuts down Alberta TV stations amid financial struggles

The company says that support through the Online Streaming Act has been limited.