Digital
Narcity partners with Canadiens in latest tactical partnership
The publisher wants to add value to brands, but also deepen its connection to cities it covers.
Twitter users prefer contextually relevant ads: study
The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.
Optable is investing in data sovereignty solutions
Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.
Spotted! Yext goes old school to highlight outdated tech
The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.
CBC hires Hisham Ghostine to lead sales and Olympic partnerships
Following a brief stint at Torstar, the adtech veteran joins the broadcaster to lead sales and represent Olympic partnerships.
Outfront partners with Broadsign to improve DOOH accessibility
The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.
Mediabrands inks branded content partnership with Vice
The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Tangerine signs on with the WNBA
The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
Blue Ant expands its multi-platform offering on YouTube
The growth and popularity of Animalogic triggers two series spinoffs.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
