Digital

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Narcity partners with Canadiens in latest tactical partnership

The publisher wants to add value to brands, but also deepen its connection to cities it covers.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Optable is investing in data sovereignty solutions

Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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CBC hires Hisham Ghostine to lead sales and Olympic partnerships

Following a brief stint at Torstar, the adtech veteran joins the broadcaster to lead sales and represent Olympic partnerships.

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Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

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Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

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Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

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Blue Ant expands its multi-platform offering on YouTube

The growth and popularity of Animalogic triggers two series spinoffs.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.