Digital

Recapping the first week of Google’s anti-trust trial

Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.

The Retail Council and IAB collaborate on growing digital retail media

The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.

Nearly one-sixth of Canadians pay for online news

A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.

Media Moves: Wondery, TSN, Food Network strike new deals

To keep you in the loop, here are some of the sponsorship and ad news breaking this week.

Blue Ant makes changes to its Media Pulse team

The company has promoted the VP of partnerships, as well as hired two new executives.

Snapchat looks to grow ad business with brand-sponsored messages

The new ad unit will allow brands to share content with users in their messaging feed.

The U.S. is challenging Canada’s Digital Services Tax

The States’ response to the tax was expected, but can the dispute be resolved?

Media Moves: Rogers, La Presse, Paramount and X

In case you missed it, here are the new tools and channels being launched by mediacos.

Interac rolls out first-ever ad made from lost wallets

The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.

Snapchat releases online safety tools for teens in wake of lawsuits

The app is introducing updates aimed at schools and educators.

Torstar sources audience data through new Paymi partnership

The new program will provide advertisers with information on users’ shopping behaviour.

Perplexity prepares to introduce ads amid plagiarism allegations

The Gen AI platform plans to launch sponsored ad units for brands in Q4.

CBC unveils coverage of the 2024 Paralympic Games

More than 2,000 hours of coverage will be broadcast live across multiple platforms.

PHD launches AI resource for the agency and clients

Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.

KFC and KD partnership takes over Yonge-Dundas

The brands’ new campaign also includes paid social networks and influencers.