Digital

Copied from Playback - Image: Unsplash, streaming

Integral Ad Science buys connected TV platform Publica

IAS plans to use the acquisition to build an addressable CTV ad platform.

cbc-olympics_2020

CBC sees a boom in Olympic streaming

The pubcaster was also the most-viewed TV network during the Games, with 4.4 million watching the women’s soccer gold medal game.

Programmatic-Advertising

Adtech companies get big revenue boosts in Q2

The new Illumin platform drives $5.2 million for AcuityAds, while The Trade Desk’s revenue doubled year-over-year.

newspaper

Publishers and platforms split between rev sharing options, delaying next steps

The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.

SN NOW Replatform

Sportsnet to give SN Now a facelift

The streaming service is working with Firstlight Media and Deltatre to revamp its tech stack and interface, which includes improved advertising units.

cytonn-photography-n95VMLxqM2I-unsplash

Brainlabs acquires MediaNet

The Toronto-based programmatic agency will become part of the digital shop’s North American region as it adds new capabilities in areas such as search, social and data analytics.

research

Who is benefiting most from ad spending recovery?

Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.

Facebook

Facebook limits advertiser targeting to youth

The safety measures also come as the social network adds three major publishers to its news innovation test.

Kraft Heinz Canada-Heinz donates -100-000 to help local restaura

ICYMI: Kraft Heinz is giving away more ad space

Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.

Appleton-rum-image

Corus extends a digital content partnership into linear TV

Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.

pexels-kevin-ku-577585

Integral Ad Science begins to automate brand safety

The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.

ADIDAS_Cinema_DP_v02

Cineplex takes the rest of its DOOH inventory programmatic

With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.

future

Publishing heavyweight Future is opening a Canadian division

The owner of 160 titles, including Marie Claire, Guitar Player and Tom’s Guide, is looking to provide more opportunities for local brands in response to high Canadian readership.

pexels-enric-cruz-lopez-6642548

Adapt Media adds Gateway and Rabba to its network

The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.

Toronto,,Canada,-,October,13,,2020:,Google,Sign,On,The

Google, Spotify get big boosts in ad revenue

Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.