Digital
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
The company is moving away from the third-party programmatic business.
Kinetiq and NLogic partner to magnify TV ad insights
The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
Google introduces new AI-powered solutions for ads and commerce
The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.
Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.
Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
Upfronts 2025: Disney unveils ESPN streaming platform
But it was Disney+ and its latest content that took centre stage at the event.
Stingray shuts down Alberta TV stations amid financial struggles
The company says that support through the Online Streaming Act has been limited.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Canadian agencies flex media muscle
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink teams
- New research shows 76% of Canadians are fans of women’s sports
