Digital

thibault-penin-3HInbCmQ8ro-unsplash

COVID-19 drives more Canadians to multiple OTT subscriptions

Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.

Screen Shot 2020-06-03 at 10.20.43 AM

Desjardins strikes a “media-heavy” partnership to lift spirits

The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.

James headshot

Standard Media Index expands to Canada

CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.

nordwood-themes-q8U1YgBaRQk-unsplash

How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

CBCshutterstock

Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

nick-bolton-_fMPg0ehPhg-unsplash

Event properties moving online, but sponsors still navigating that realm

A new study shows that advertisers are still hesitant about virtual events and e-sports.

theScore-app-redesign-press-release-image

How TheScore pivoted in a world without live sports

From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.

johnBoynton

Finding the North Star: A conversation with John Boynton

The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.

bank-phrom-352283-unsplash

Postmedia announces further layoffs

Approximately 40 unionized positions from Unifor and CWA Canada have been cut.

Screen Shot 2020-05-27 at 9.05.20 AM

The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

HBAC

Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes

The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.

Le Devoir 2

How Le Devoir has remained in the black, even amidst COVID

While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.

federico-respini-sYffw0LNr7s-unsplash

The Weather Network finds the silver lining

A Brighter Day focuses on good news when Canadians need it the most.

Screen Shot 2020-05-25 at 9.23.32 AM

Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

laPressePlus

La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.