Digital

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RBC Training Ground finds a new media partner

Content will roll out across Bell Media properties including TSN, etalk, Crave and others.

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Why National Newspaper Week went high fashion

As the country looks to newspapers for truth, the organization took an edgy step.

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Audioboom enters Canada through Rogers Sports & Media partnership

The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.

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CBC presses pause on Tandem to review service

Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.

News

CBC eliminates 130 positions

EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.

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As cookies crumble, what first-party solutions are coming through?

There’s equal interest in creating identity solutions in-house and engaging third party companies.

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AcuityAds rolls out automated planning platform

The goal of Illumin is to allow the process from audience planning to execution to unfold in a very short amount of time.

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New study reveals Canadians like digital for deals, TV for influence

New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.

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La Presse takes another big step toward a post-cookie world

A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.

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DAZN brings Canadian sales operations internal

An uptick in Canadian brand deals have led the streamer to rely more on dedicated in-house talent for the market.

Headphones

COVID slowed Canada’s podcasting growth slightly: study

While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.

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CTV creates custom ‘speed dating’ program for Naked Grape

The broadcaster helped one lucky woman find love “COVID-style” in custom broadcast and social segments.

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Additional layoffs reported at Postmedia

Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.

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WFA moves forward on cross-media measurement testing

Organizations including the ACA will follow the new framework to guide the advancement of measurement.

Amazon

The saving grace of 2020 ad spend? Ecommerce platforms

Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.