Digital
CRTC authorizes Canadian distribution for indie streamer Stageview.TV
The platform will comprise subscription-based streaming and FAST channels once it’s launched in September.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Media moves: CIB backs Jolt with $194 million loan
Meanwhile, data platform Surf has been acquired by Datacy, a consumer insights company.
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Beyond the Code, part 3: 99Raven’s Fab Dolan on the power of good inputs
What CMOs need to know about adopting AI today.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Meta launches new brand suitability controls
Meta is also testing the ability for businesses to turn off comments on ads.
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
Vistar is helping NextGrad reach high schoolers
The ad network devoted to higher learning has 1,100 screens that receive 1.3 billion impressions per year.
