Digital
Captivate teams up with MiQ to improve place-based OOH targeting
A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.
Canadian ad spend could be among the fastest-growing globally
Dentsu’s forecast for 2021 shows big recovery could be on the horizon, but it is highly dependant on vaccines and major events.
Lamar makes Vancouver transit ads available programmatically
Over 75 screens and kiosks are now available through three different trading platforms.
Facebook institutes changes in response to iOS update
New developer notes show what the impact will be on advertisers, including those not running campaigns on mobile.
The pandemic has shifted feelings about data collection
An EY study shows that consumers are more willing to share data, but have also become more aware of how it is used.
Google explores first-party replacements for third-party cookies
The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.
Advertisers take a closer look at connected TV
Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.
Enthusiast brings on Samsung as sponsor across platforms
The Toronto esports company’s growth has allowed it to offer deals integrated across digital, content, events and social channels.
Second round of layoffs hits Bell Media
The head of Discovery Canada, the sales lead for Western Canada and the head of podcasting strategy are among the departures.
Branded Cities to re-develop OOH at Rogers Tower
The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.
Wattpad acquired by Korean internet giant Naver
The Toronto-based company looks to further push into developing IP for TV and film, which aligns with digital comics platform Webtoon.
Cogeco gets into IPTV game
Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.
Verdict: How ‘advanced TV’ helped drive non-profit awareness
MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.
Shopping is coming to a livestream near you
While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.
Where connected media penetration sits in 2021
MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.
