Digital
The Hip, Alessia Cara among artists on Canada Soccer music project
The Perfect Pitch album, to be released ahead of the World Cup, will support youth soccer programs.
Netflix touts the success of its ad-supported tier
The streamer now plans to introduce new ad offerings and enhanced audience measurement.
Ad sales drive Meta, Alphabet and Amazon’s quarterly results
The tech giants all reported significant year-over-year revenue boosts.
Pinterest reports Q3 revenue growth, record users
Revenue in Canada and the U.S. grew 9% year-over-year to $786 million.
Tree Canada branches out for 1st national awareness campaign
Signifly Montreal helped the non-profit pivot its media strategy to a digital- and video-led approach.
Yahoo Canada and TD Insurance launch branded content series
The initiative aims to celebrate the resilience and creativity of Canadian entrepreneurs.
Healthy Planet leans into first-party data for its Black Friday campaign
The retailer is increasing its spend in digital video and data-driven platforms to improve media efficiency and ROAS.
Two Canadian media veterans launch news site
The Level aims to show every story from two different perspectives.
Industry News: BMO offers credit card customers Instacart benefits
Meanwhile, Pattison Outdoor adds 2 new Montreal screens to its inventory.
NHL launches hockey skills YouTube series
The 9-episode ‘NHL Hockey Academy’ is co-branded with the league’s official sports drink partner Bodyarmor.
Cogeco Media continues rise in latest Canada Podcast Ranker
CBC/Radio-Canada once again dominates the market.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
Sports Moves: Visit California campaign welcomes Blue Jays fans
Meanwhile, Sonnet Insurance and the NHLPA have extended their partnership in Canada.
Contigo Canada turns bottles into portable positive messages
The initiative is part of the second phase of the brand’s national ‘Hydrate Her Confidence’ campaign.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
