Digital
RBC bets on Snapchat for more audience engagement
The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.
Spotted! Health Canada uses DOOH to drive discussion
In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.
The difference(s) between Gen Z and millennials on Pinterest
The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.
Kijiji partners with Infosum for privacy-first data sharing
The cookieless collaboration helps brands and advertisers more effectively target Canadian shoppers on Kijiji and Kijiji Autos.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
Newcomers to Canada consume more digital media: report
More than 60 million Chinese adults hope to move to Canada in the next two years.
Facebook and Canadian Press partner to develop Indigenous voices
Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Behind the buy: Reese’s moves from awareness to engagement
Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.
SkipTheDishes uses in-game integration to improve the playoff viewing experience
The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.
Reddit kicks off first campaign in a Canadian media strategy
Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.
Dentsu Canada taps Breton and Hart for client-centric roles
The newly-created positions bolster the agency’s media and integrated solutions teams
Narcity boosts small business with media giveaway
The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.
