Digital

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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The new way Dentsu is looking at audiences

Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.

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Are trust issues moving Canadians to paid models?

A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.

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Netflix has a hold on French Canada; Comedy rules for podcasts

The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.

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Pinterest hits $1 billion in annual revenue

The company finished the year with a big lift in revenue and more than 335 million global users.

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How agencies feel about Accenture’s newest change

Some say this could be an opportunity for agencies to show their unique skillsets.

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Outfront Media tackles more of the Yonge corridor

Through a partnership with RioCan, Outfront builds on its presence along the Yonge corridor.

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ICYMI: Arkells want you to read more local news, Google expands in Canada

Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.

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Stingray revenues jump 15% in Q3

Canadian revenues accounted for more than 70% of total revenue.

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Crave, specialty and sports drive uptick for Bell Media in Q4

Ad revenue was “relatively stable,” with entertainment, sports and OOH offset soft conventional and radio performances.

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New Broadsign partnership focuses on measurement

Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.

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Podcasts, premium revenue drives Q4 for Spotify

Although ad revenue grew year-over-year, it missed expectations slightly due in part to technical issues with a new order management system.

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YouTube was Google’s fastest-growing ad segment in Q4

The tech and media giant released results specific to the video platform for the first time.

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Super Bowl LIV breaks national records as 9.5 million tune in

More than half of Canada watched the linear broadcast while live streaming of the game grew 42% from last year.

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Programmatic concerns shift from fraud to audience

Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.