Digital
Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.
Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.
Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Users look to exit Meta platforms after fact-checking program cut
According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.
Predictions 2025: Sean Dixon on cookie loss and cross-channel reach
Media in Canada continues its look into the future of media, with the help of industry leaders.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
Scotiabank Hockey Day will air in six languages for the first time
Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.
Predictions 2025: Christine Saunders on what needs to change in media
Media in Canada continues its look into the future of media, with the help of industry leaders.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Predictions 2025: Derek Bhopalsingh on creativity and the rise of Web3
Media in Canada continues to talk future trends with industry leaders.
SiriusXM launches first activation of the season with the Toronto Raptors
The multi-year partnership between the two brands kicked off in 2023.
Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.
