Digital

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A decade of seismic change: Netflix Canada turns 10

To mark the milestone, MiC sister publication Playback went back into the archives to chart some of the biggest stories involving the streaming giant.

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ICYMI: Management changes at TVA, government vows to regulate digital giants

Plus, BNN Bloomberg grows its audience.

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New free cannabis magazine eyes ad-supported model

With a retail distribution model and a demographic sweet spot of over 40, the new magazine looks to fill a void in the marketplace.

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Cue Digital and Sing Tao ink big digital deal

The new partnership will enable brands to connect with a wide breadth of highly tuned-in Chinese-Canadians.

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Mobile users are opening their apps and sharing location data more often

Good news for media platforms – users are opening apps more frequently and they’re more willing to share.

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MediaTonik revs up new partnership with RPM

The rep house will shop inventory for RPM’s digital properties to advertisers across Canada.

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How Bell used its digital prowess to keep TIFF running smoothly

Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.

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Acast comes to Canada

It’s allowing Canadian advertisers to buy ads across the network and it’s hired CBC’s Heather Gordon to head up country operations.

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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What’s unique about the Globe’s new partnership with IAS?

Context Control focuses not on keywords and instant content blocking, but on sentiment and the big picture of articles.

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CBC formalizes new branded content unit

Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.

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CTV unveils its new digital platform

The online offering is completely ad-supported and will now offer free-to-watch content directly from linear.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Fuel Digital Media partners with the Montreal Canadiens

The assets reach more than one million monthly visitors and helps to bolster Fuel’s growing sports portfolio.