Digital

pexels-andrea-piacquadio-3811814

Increased cord-cutting doesn’t mean the end of TV

Despite the pandemic accelerating a drop in pay TV penetration, reach remains strong and presents an opportunity for new strategies.

pexels-pixabay-39582

DAZN expands global partnership with Snapchat

The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.

pexels-cottonbro-4009409

Less than half of households will use pay TV next year

A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.

pasted image 0

Kabo Fresh Dog Food partners with BuzzFeed for content campaign

The month-long brand awareness campaign is designed to reach seven million dog parents across the country.

pexels-nana-dua-3586249

ICYMI: Apple creates its own partner program

Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

pexels-keira-burton-6146929

Young and BIPOC Canadians more likely to be heavy mobile internet users

Vividata’s spring data also shows which apps and activities are most popular among those on their phones the most.

field

How a changing climate could disrupt media buying

From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.

pexels-cottonbro-5081930

TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

Copied from strategy - pexels-lukas-669610

NBCU’s RFP shows the need to stay focused on new measurement

The company’s shot at bodies in the U.S. shows why the development of methods like VAM is so important here.

pexels-andrea-piacquadio-919436

How to keep up with consumers’ changing retail behaviour

MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.

Sapsucker-DOOH-LIME_736x960

Sapsucker makes its first big media buy

Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.

pexels-koolshooters-6976096

What do people do when they avoid advertising?

An MTM report aims to profile how Canadians react when they see TV ads, and how that behavior differs for online ads.

pexels-karolina-grabowska-4476141

ICYMI: Stingray goes international with Amazon

Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.

IKEA-Swede-Space

IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.

sportsTVShutterstock

Dentsu and DAZN tap podcasters to create a new soccer show

The sports streamer teams up with Footy Prime to promote its soccer broadcasts and expand into podcast advertising.