Digital

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Advil brings its newest product to the masses

The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.

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Horizon Media Canada hires VP of digital activation

Mat Horst fills a role created to service the agency’s rapidly scaling business in Canada.

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QYOU Media to launch Indian gaming channel

The channel will be available in September.

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BuzzFeed to bring Complex Canada in-house from Corus

Aligning with last year’s U.S. acquisition, the media company hopes to elevate the popular youth culture brand.

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Spotted! Snap launches new game powered by Snap AR

The first AR Game Mini on Snapchat takes users on the hunt to discover the secrets of an abandoned phone.

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Go RVing enlists Jon Montgomery to host new branded content series

In Brewdocking, the former Olympian and current Amazing Race Canada host will travel across Canada in an RV and sample local beers.

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Echo power equipment carves out new sponsorship

Bell Media’s ‘A Cut Above’ has integrated the brand throughout the log carving show.

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Meta commits to short-form video after revenue dip

The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.

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Blue Ant launches history-focused FAST channel

HistoryTime is on LG Channels in the U.S. and Canada, adding to Blue Ant’s portfolio of free, ad-supported streaming channels.

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Google delays third-party cookie phase out, again

The move is being done to give the industry more time to test and familiarize itself with Privacy Sandbox.

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Canadian ad spending dips for the first time in more than a year

SMI data shows that digital spending dipped 4% after 22 months of growth.

Google

Alphabet’s ad revenue grows as it introduces new fee transparency tool

The company’s CEO says investments in AI have helped mitigate the impact of economic uncertainty in Q2.

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Rogers continues to grow revenue in Q2

The company also announced a new outside closing date for its merger with Shaw.