Digital
With ad demand dwindling, could freemium be the future?
Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.
What the ISBA’s programmatic study means for Canada
The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.
Pinterest looks to seize on increase in ecommerce activity
A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.
Print ad revenue down 16.5% at Postmedia
The company could benefit from the Federal Government’s wage subsidy for up to $15 million.
Is digital advertising getting back to growth?
While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.
Now and Georgia Straight get programmatic boost
The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.
ICYMI: Alex Panousis joins NABS national board
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
Why Quebecor sped up its music streamer launch during COVID
The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.
Print ad revenue for Daily Brands drops 45% at Torstar
Revenues took a pounding across every segment, although digital subscribers were boosted.
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
Virtual Roundtable: Finance brands talk sponsorship, spending and more
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
How Spotify’s first quarter during the pandemic fared
Advertising, particularly programmatic, was hit hard, but the company says its freemium model is a big benefit.
Could COVID slow smartphone sales, but increase data speeds?
For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.
Study shows newspaper brands reaching fewer Canadians
Most readers consume their content across multiple platforms, but overall reach is declining very gradually.
Inside TD’s homebound sponsorship play
Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.
