Digital
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
Why DQ Canada is betting on Twitch to celebrate its anniversary
The brand intends to modernize its media plan to remain relevant among younger audiences.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: YouTube puts the spotlight on creators
YouTube will also be bringing partnership ads to Display & Video 360.
Bell Media sees continued YoY revenue increase
However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million
NewFronts 2025: Snap welcomes brands into Sponsored Chat
The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
Why National Bank is partnering with Elle to launch women’s magazine
The brand seeks to change the way women and money are portrayed in traditional female publications.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
MiQ becomes CFL’s first programmatic media partner
Advertisers can leverage custom targeting strategies to reach league fans across digital channels.
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Acast fuelled by podcast advertising in North America
The Swedish podcast network has been expanding its portfolio and adding new features for creators.
