Digital

Samsung Ads launches interactive ad format

Creative Canvas allows brands to craft ads with QR codes and vertical videos.

Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership

The restaurant chain has inked a one-year advertising sponsorship deal with the daily.

Industry News: ATN acquires Canadian rights to Zee channels

Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.

OMG consolidates global influencer expertise under Creo banner

The integration is a response to the fragmentation of the influencer market segment, OMG says.

Sportsnet says anticipation for NHL playoffs at an ‘all-time high’

Instacart has joined the sportscaster’s sponsorship roster.

Ndax becomes NHL’s first crypto platform partner

The brand aims to demystify cryptocurrencies and boost investor confidence.

Canadians spent 66% of online time in 2024 on mobile devices

Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.

Google’s plan to scrap Chrome’s third-party cookies officially done

Privacy Sandbox stance announced after tech giant lost two antitrust cases.

Warrior hockey campaign chasing cultural relevance over impressions

The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.

CBC’s federal leaders debates see massive viewership gains over 2021

French-language streaming audience grew 476% over last federal leaders’ debate four years ago.

Mediology’s MapleReach aims to keep digital ad spend in Canada

The Vancouver-based media group says 93% of funds go to U.S.-based tech giants.

Why Boston Pizza is betting more on streaming and podcasts

The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.

Zuckerberg denies monopoly with Instagram, WhatsApp purchase

The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.

Google hit with antitrust blows in U.S., U.K. and Japan

The tech giant is facing other major antitrust cases in the U.K. and Japan.

Ad spend on news brands is falling due to preference for softer content

WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.