Digital

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IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.

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Dentsu and DAZN tap podcasters to create a new soccer show

The sports streamer teams up with Footy Prime to promote its soccer broadcasts and expand into podcast advertising.

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Lifestyle gurus look to extend brands via licensing deals

Kin, Corus’ influencer division, has teamed with Nelvana to add another partnership to layer to building creators’ brands.

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New sponsors push OverActive revenue up by 41.6%

Deals with Bud Light, Kraft Heinz and Red Bull are helping the esports company earn more than tournament prize money.

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AdStash becomes largest programmatic health network

The addition of 325 IDS Canada screens brings the signage platform’s monthly impressions over four billion.

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Kraft Heinz turns Twitch into a streaming store for KD

Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.

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TikTok is the most popular social app with Canada’s youth

The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.

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Reddit tops $100 million in ad revenue after cutting programmatic

The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.

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Media and tech need to create value to fit with digital habits

A new report from EY shows that concerns about screentime have made competition for time and wallets more intense.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.

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IGA acquires majority stake in Ricardo Media

The two companies are building on 20 years of collaboration, with goals of providing innovation, enhanced experiences to consumers.

initiativeVPs

Initiative hires former UM, Xaxis managing directors

Jad Chababi will lead the agency’s dedicated Amazon unit, while Justin Cumby will lead a new performance practice.

Palm tree leaning over beach on the Samana peninsula.

Sunwing taps Wattpad to reach young travellers

The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.

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Integral Ad Science buys connected TV platform Publica

IAS plans to use the acquisition to build an addressable CTV ad platform.

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CBC sees a boom in Olympic streaming

The pubcaster was also the most-viewed TV network during the Games, with 4.4 million watching the women’s soccer gold medal game.