Digital
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
Mplus launches post-purchase survey tool for retailers
Precision Retail enables brands to acquire zero-party data from customers, such as their shopping preferences.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Cineplex optimistic about exhibition business despite rev decline
The company reported gains in digital, cinema and place-baced media for Q2.
Toronto’s WNBA Team begins its branding journey
Canadians are invited to help shape the name, logo and mascot for the country’s first professional women’s basketball team.
Taboola secures a deal with Apple to sell advertising on its apps
The tech company will handle inventory for News and Stocks apps.
Bell Media saw advertising grow in Q2
The company’s ad revenues also increased, thanks to growth in Crave subscribers and sports streaming.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
More than 13.3 million viewers watched the Games’ opening ceremony on CBC
The company recorded 1.9 million broadcasts on its digital platforms, according to Numeris.
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
Postmedia reaches agreement to acquire Saltwire
The Atlantic Canadian media company had filed for CCAA protection after years of financial difficulties.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
Spotify updates its ad tool after reporting positive revenue growth
The streaming service’s year-over-year ad revenue rose 13% in Q2.
