Experiential
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Home Hardware launches search for Canada’s ‘Ultimate Road Trippers’
The search will be promoted through the company’s social media channels, email subscribers and in-store signage.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
Spotted! An AI-created mascot and short film mark Picton’s 20 years in business
In a new ad campaign for the investment firm, the bear is meant to symbolize strength and resilience.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
