Experiential
Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
SiriusXM launches first activation of the season with the Toronto Raptors
The multi-year partnership between the two brands kicked off in 2023.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.
W Network signs new sponsors for Christmas programming
Warner Music Canada, Simon & Schuster and Penguin Random House are among the partners.
Ferrero Rocher taps luxury brands to elevate its connection with holiday hosts
The brand’s latest campaign revolves around a contest with luxurious “prices” and experiences.
Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up
The activation is the first of its kind launched by the brand to support its annual Christmas donation.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
