Experiential

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Tim Hortons launches the first Canadian Landmarker

The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.

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The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.

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ICYMI: Telelatino opens up access and more

Plus, Pelmorex lends a hand through tech, and the Canadian production community is assessing the status of shows so far.

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Spotted! Hershey’s gets nostalgic for Valentine’s Day

The brand’s two-day Union Station activation encourages love the old-fashioned way, with sweet snail mail.

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Spotted! Harley Quinn hits the streets

To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.

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Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

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Spotted! Warner Bros and Innocence Canada send a message

To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.