Experiential
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Pantages Hotel and Radisson Blu want to reach concertgoers
Both hotels have become official partners of Massey Hall and Roy Thomson Hall.
Keurig partners with Walmart on AI-powered chatbot
The brand is launching a virtual assistant in five Walmart and other stores.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Spotted! Shein visits university campuses with fashion truck
The initiative follows another local activation aimed at appealing to Gen Z.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.