Experiential

Spotted! McCain opens cafe to bring french fry-loving friends together

The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.

WWF-Canada looks to retail apps to stimulate donations

The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.

Spotted! CIBC launches drone show for Run for the Cure

This is the second year that the brand lights up the sky for its breast cancer fundraiser event.

Pantages Hotel and Radisson Blu want to reach concertgoers

Both hotels have become official partners of Massey Hall and Roy Thomson Hall.

Keurig partners with Walmart on AI-powered chatbot

The brand is launching a virtual assistant in five Walmart and other stores.

Majority of women’s sports fans are brand loyal, report finds

Canadian Women & Sport published two studies that provide insight into the interests of this population.

RxBar partners with Toronto run clubs to reach active consumers

The protein bar is launching a series of pop-up events at different running clubs in Toronto.

Tapping into DJ culture, Knorr takes inspiration from Boiler Room

The brand has partnered with a DJ duo and a chef to launch an immersive experience.

Toronto Maple Leafs and Calgary Flames ink new sponsorship deals

As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.

Captain Morgan hosts interactive ‘Huddles’ for NFL fans

The activation consists of a series of game-viewing parties at local partner restaurants.

In a TIFF: How Peroni brought the taste of Italy to fans

During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.

Munchies returns to Canada with nostalgia-driven activations

PepsiCo Foods is launching an immersive experience and statue in Toronto.

Spotted! Shein visits university campuses with fashion truck

The initiative follows another local activation aimed at appealing to Gen Z.

In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience

The brand is looking to increase visibility outside of the travel industry with film activation.

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival

At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.