Experiential

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

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Canada Life the new naming sponsor for the Winnipeg Jets stadium

The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.

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Captivate helps advertisers hit the slopes

In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.

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Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Tim Hortons launches the first Canadian Landmarker

The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.

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The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.