Experiential

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The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.

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ICYMI: Telelatino opens up access and more

Plus, Pelmorex lends a hand through tech, and the Canadian production community is assessing the status of shows so far.

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Spotted! Hershey’s gets nostalgic for Valentine’s Day

The brand’s two-day Union Station activation encourages love the old-fashioned way, with sweet snail mail.

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Spotted! Harley Quinn hits the streets

To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.

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Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

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Spotted! Warner Bros and Innocence Canada send a message

To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.

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Spotted! Mucinex mucks about in Toronto

The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.

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Spotted! Cadbury phone home

In lieu of a standard holiday campaign, the chocolate brand chose to phone in the effort – literally.

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The Nice List: Media

From strategic sponsorships to chilling experiential, we picked the media campaigns that deserved some year-end kudos.

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Quebecor invests in the events and culture space

A minority stake in Multicolore will see Quebecor bolster its sport and entertainment division.