Experiential
Why Tim Hortons opened its first-ever pop-up store
Christie Song, head of Tim Hortons retail, says the brand aims to build deeper connections with its customers.
Toronto Raptors introduce new partnership programs for 2025-26
Tangerine, McDonald’s and Amazon Web Services aim to give fans greater access and new experiences.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Raptors, Sour Patch Kids and OVO collaborate for Halloween-themed game
The activation is supported by a city-wide campaign developed with media agency Society.
‘Coffee & Cream Roadshow’ promotes Quebec City to event planners
A number of tourism, hospitality and supplier partners collaborated on the B2B campaign.
Spotted! Brands pitch in to whip up Blue Jays excitement
Dedicated ads and activations are popping up all over Toronto to take advantage of the moment.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
Sports Moves: PWHL, NBA ink skincare brand sponsorships
Aveeno Canada teams up with women’s hockey, while CeraVe partners with men’s basketball.
Silk & Snow’s first pop-up turns home goods into art installations
The activation is the first work since naming Mosaic its XM AOR in July.
Canadian Club teams up with Canada Soccer and CPL
The three-year partnership comes as the men’s national team gets set to play in the 2026 World Cup.
Knorr aims to change brand perception with wrestling activation
The brand is moving away from TV, instead prioritizing social platforms like TikTok, Instagram and Twitch.
Tinder marks first foray into XM, OOH in Canada
“Wanna Flirt?” campaign was also the dating app’s first execution across Toronto and Montreal in both English and French.
Asahi Super Dry pop-up evokes Tokyo-inspired nightspot
The activation is supported by paid and earned media, OOH ads and partnerships with influencers.
Spotted! TurboTax ‘concierge’ at Cineplex theatres
The off-season activation is aimed at putting tax experts face-to-face with consumers.
Mondelez makes major move in Quebec with Habs partnership
The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.
