Experiential

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Spotted! Sawmill Haunt gives an influencer a spooky twist

The haunted house is putting a zombie on the street that eerily resembles a famous influencer.

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Spotted! Corus unleashes a flock of vampires in Toronto

To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.

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Peroni signs on as TIFF’s official beer sponsor

The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.

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Spotted! Bumble helps couples connect IRL

A partnership with Live Nation is activating the dating app’s positioning around creating meaningful, real-world connections.

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Spotted! Cirque du Soleil turns Yonge-Dundas Square upside down

Inverted cars (and other ads) will also appear at popup locations in Toronto leading up to a new show launch in April.

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Spotted! Spider-Man takes over Yonge-Dundas Square

The activation begins a larger five-week media campaign to promote the film’s digital and physical release.

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20 brands are activating at the NHL Heritage Classic pregame festival

OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.

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OLG gets sports-betting sponsorship with NHL

The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.

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Spotted! Stella Artois lights up a call for work-life balance

The beer brand’s latest campaign inspires Canadians to reclaim their after-work hours and enjoy their 5-9 pm time.

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Lowe’s Canada turns OOH into a recruitment tool

Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.

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Spotted! A swarm of bats promotes The Batman

Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.

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Universal and Snap plan interactive virtual concert, a first for the metaverse

Snapchat users will be able to participate in the event – which promotes rom-com film Marry Me – using their Bitmojis.

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Spotted! OLG’s dreams are big enough to crush a car

Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.

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Spotted! Dairy Farmers use social posts as currency

To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.