Experiential

Foodism Issue 20

Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

JustMercyNOW

Spotted! Warner Bros and Innocence Canada send a message

To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.

Mucinex - Dec 2019 (95)

Spotted! Mucinex mucks about in Toronto

The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.

Dairy Milk 2

Spotted! Cadbury phone home

In lieu of a standard holiday campaign, the chocolate brand chose to phone in the effort – literally.

mel-poole-LUPXhXj2ip0-unsplash

The Nice List: Media

From strategic sponsorships to chilling experiential, we picked the media campaigns that deserved some year-end kudos.

Igloofest

Quebecor invests in the events and culture space

A minority stake in Multicolore will see Quebecor bolster its sport and entertainment division.

pano

Spotted! Sunwing makes orange the new black

A Queen Street pop-up with live music, prize giveaways and the ability to book travel on the spot is Sunwing’s version of a Black Friday sale.

Cineplex

Cineplex rethinks its experience

Entertainment and media company to build new Junxion locations with live event space, indoor food truck and amusement games.

Barbershop_infeed_1

Spotted! Heineken puts a holiday twist on its barbershop

The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.

SodaStream1

Spotted! SodaStream brings the ocean to Square One

Bringing the brand to life with an element of virtual reality, the team shows holiday shoppers how to entertain in an environmentally sustainable way.

GM cropped

Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

DownforWinter-Freezer

Spotted! Uniqlo freezes out Yonge and Dundas

The Japanese retailer created an icy atmosphere to test the limits of its winter gear.

TimHortons3-622x370

Inside Tims Heritage Classic sponsorship

The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.

markus-spiske-XHTBZpRBoi0-unsplash (1)

Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

Up Your Game Crop

Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.