Experiential
Raptors launch 3×3 tournament with Crispers
The activation is supported by QR-coded billboards that direct passersby to a new AR game.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Spotted! Warner Bros. Pictures Canada brings Minecraft to life
With the walk-in exhibition, the studio is offering Yorkdale Mall visitors a peek into the world of the movie.
Spotted! Dove launches activation with cutting-edge tech
Equipped with mirror technology, ‘Let your body, body’ offers a dance experience with the brand’s new deodorants.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Stingray matches campaign investments for brands supporting Canada
The company is launching the initiative as consumers flock to local businesses.
Spotted! DQ blurs line between Blizzards and reality
QR codes on the spoons offer passers-by the chance to win free soft serve treats for a year.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Spotted! Costa Rica warms up Toronto’s Harbourfront Centre
The activation is the first run by EIUM after it secured exclusive media rights to the landmark.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
Vistar is helping NextGrad reach high schoolers
The ad network devoted to higher learning has 1,100 screens that receive 1.3 billion impressions per year.
Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
