Experiential
Spotted! Psycho Bunny pops up at National Bank Open
The retail experience runs until August 12 in both Toronto and Montreal.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Tim Hortons musical picked up by Crave
Bell Media Studios has produced a filmed version of the Toronto stage production.
Experiential shop Thinkingbox names first COO
Corey Hankey is stepping into the newly created role.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
Spotted! TD lights up the skies to thank customers
The initiative is part of the brand’s campaign “TD Thanks You,” launched in 2014.
