Experiential
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
Spotted! M&M’s offers free outdoor movie nights
The brand will launch the experience in seven cities, starting with Toronto.
Toronto FC to celebrate its annual Pride Match with experiential activations
The club plans to set up a food truck and booths, as well as signage at the stadium.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Disney and Pixar invite Canadians to visit the inside of Riley’s mind
An interactive activation inspired by the upcoming movie Inside Out 2 will be open in a mall in Etobicoke.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Spotted! Tostitos and Susur Lee open “tasting windows”
The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.
Daily Hive to roll out its first-ever food truck festival
The activation marks the first large-scale foray for the company and its Dished brand.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
