Experiential
Spotted! Heineken cuts to the chase
Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.
Spotted! Toronto descends into the DC Universe
To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.
The Fader partners with Cue to expand Canadian presence
The New York media brand aims to expand its event and branded content businesses north of the border via partnership with Cue.
Spotted! Taco Bell serves sliders to sliders
The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.
Spotted! A video store promotion for a blockbuster film
Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.
Spotted! Wealthsimple’s old-fashioned newsstand
The financial services brand wanted to get up-close and personal with potential customers.
Spotted! Netflix drives into town
As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.
Spotted! The next station stop is Florida
The bright pink campaign reached an estimated 700,000 shivering passengers per day.
Spotted! Maybe romance isn’t dead
WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.
Spotted! A magical dinner in a dome
To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.
Spotted! Who you gonna call?
Retailer 7-11 is turning its locations into a video game setting.
Spotted! Taco Bell’s cheesy OOH execution
Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.
Inside Blue Ant’s Baby Shows strategy
Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.
Spotted! A&W says this is the last straw(s)
The QSR’s remaining 140,000 straws were used to send a positive message.
Spotted! Atlantis comes to Toronto
Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.
