Experiential
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Shein pops up at music festivals to promote artist collab
The brand promoted its new collection with Canadian digital artist Maalavidaa.
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Spotted! Psycho Bunny pops up at National Bank Open
The retail experience runs until August 12 in both Toronto and Montreal.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Tim Hortons musical picked up by Crave
Bell Media Studios has produced a filmed version of the Toronto stage production.
