Experiential
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
Spotted! CRA tests Canadians’ skill at spotting scams
The activation aims to educate Canadians on the latest tactics used by swindlers.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
CCMA lands Paquin Entertainment Group as its new sponsorship AOR
The entertainment agency will be responsible for securing new sponsorships, ahead of this year’s CCMA Awards and Country Music Week.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Spotted! Saputo parks food trucks with its fries
Vibrant Marketing is handling the activation, which will be available in several locations in Quebec and Ontario.
What influencers expect when working with brands
Peersway CEO Arnab Majumdar says some of the benefits agencies gain from working with influencers are an engaged audience and cost savings.
Spotted! Cadillac Fairview opens interactive indoor experience
The activation will be available at the CF Chinook Center mall in Calgary until spring of this year.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
