Features

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Poor ROI tracking is hindering digital budgets: study

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

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What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.

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A guide to music streaming services

A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.

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The Mission: Reaching the elusive young male

Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.

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Reaction to launch of industry’s “worst kept secret”

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.

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Let’s Talk TV: The kids biz

Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.

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The Mission: Connecting with practical environmentalists

Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.

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Let’s Talk TV: Simultaneous substitution

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.

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The magazines Canadians are reading in 2014

Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.

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Let’s Talk TV: Set-top box measurement

Should Canada have a standard measurement system that includes set-top box numbers? How the broadcasters feel ahead of this fall’s CRTC series.

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Starcom tops global billing list

Check out the top 10 global networks according to the latest RECMA numbers.

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OMD is top-billing agency once again

Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.