Canadian ad spending down in July

August becomes third month of 2022 to see ad investment dip

In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.


Echo power equipment carves out new sponsorship

Bell Media’s ‘A Cut Above’ has integrated the brand throughout the log carving show.


Speak up: Has the industry progressed on D&I?

In a new survey, strategy and MiC are looking to understand how employees perceive their agency or brand’s efforts to make the workplace more inclusive.


Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.

Copied from Playback - shutterstock_Quarterly report

Omnicom reports losses across the board in Q4

CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.


Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

doritos chips

Doritos ‘deepens’ its gamification strategy

The brand has launched a mobile-only game inviting consumers to go inside one of its new chip products.

youtube gaming

YouTube takes on Amazon

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.


SAY Media creates online magazine

The Montreal-based agency hopes to give clients a wider range of custom ad options through, helmed by editor-in-chief Jane Pratt. 

MyNXNE App Image

AOL spins out its NXNE app

The media co and its music site,, step onto the social contesting platform with a festival app.


Energizer announces new global brand platform

The company introduces a new identity to entice its growing target demographic.


Fourteen inducted into 2011 NABS Honour Roll

MiC caught up with NABS executive director Jim Warrington after the gala for his thoughts on the evening’s festivities.


Big advertising is no longer best, Kay tells Future Flash

The director of brand strategy at Goodby, Silverstein and Partners urges the industry crowd to “break the tyranny of big and think small.”


Next Media Stars: Shahnaz Mawji

This Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.


Liquid Nutrition drinks up North American expansion

The Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.