General
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
Dentsu’s 2024 Media Trends Report focused on AI, integrity
Sarah Thompson, president of Dentsu Media Canada, gives MiC a Canadian hot take on the agency’s annual global rundown of what to expect in the year ahead.
Mediabrands unveils fourth Media Responsibility Index
The index finds that safety is a standout priority for broadcast and cable.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
Echo power equipment carves out new sponsorship
Bell Media’s ‘A Cut Above’ has integrated the brand throughout the log carving show.
Speak up: Has the industry progressed on D&I?
In a new survey, strategy and MiC are looking to understand how employees perceive their agency or brand’s efforts to make the workplace more inclusive.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Omnicom reports losses across the board in Q4
CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.
Oath reintroduces itself to advertisers
The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.
Doritos ‘deepens’ its gamification strategy
The brand has launched a mobile-only game inviting consumers to go inside one of its new chip products.
YouTube takes on Amazon
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
SAY Media creates online magazine
The Montreal-based agency hopes to give clients a wider range of custom ad options through xoJane.com, helmed by editor-in-chief Jane Pratt.
AOL spins out its NXNE app
The media co and its music site, Spinner.ca, step onto the social contesting platform with a Shweet.com-created festival app.
Energizer announces new global brand platform
The company introduces a new identity to entice its growing target demographic.
