Interactive

Roblox and WPP partner to boost Gen Z brand engagement

The agency will help train marketers how to better use the online gaming platform.

Budweiser campaigns to prevent buds bailing

The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.

Sobeys and Ford sign with Stingray

In addition to welcoming the grocery brand to its network, the media company is launching in-car karaoke in trucks.

Google allows brands to target viewers of Youtube creator videos

The move follows research that shows Gen Z are increasingly watching content around trending topics.

Spotted! Evian wants to educate tennis fans with experience

The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.

OpenAI takes on Google with new search platform

SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.

Live sports to drive global ad revenue growth

The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.

Nutella CGI activation lands in Yonge-Dundas Square

The hot-air balloon is part of an integrated campaign aimed at younger millennials.

Mini-Wheats leverages Spotify to celebrate Canadians’ small wins

The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.

Cartier takes to Snapchat for AR ring experience

Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.

NHL and partners take over Toronto for All-Star Weekend

The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.

Destination Canada creates pickleball spa to lure U.S. visitors

A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.

Days Inn closes two on-ice sponsorships

The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.

Coors Light Chill Train on track to reach the Super Bowl

Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.

Hands holding video game controllers

Media Pulse adds in-game advertising through Anzu

The partnership brings advanced in-game advertising at scale to Canadian brands.