Interactive
BitTorrent to distribute independent Aussie flick
Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.
Video: Understanding the brand story at ICA Future Flash 2011
Ty Montague, founder of New York-based Co., talks to MiC about the value of storytelling.
Video: Rethinking geo at ICA Future Flash 2011
Location Based Marketing Association founder Asif Khan tells MiC about the latest in geo-marketing.
McGinko or Tupelo U? Skittles sends Tree Boy to school
Wrigley expands its Tree Boy campaign with a cross-platform promotion to get consumers talking about the candy.
Fido has Answers
The Rogers-owned wireless co launches its newest service feature, FidoAnswers, with a long-term media campaign.
On the MiC with Nick Broomfield
MiC caught up with the British consumer engagement expert ahead of his presentation on Friday at ICA’s Future Flash conference.
Running4Nabs tackles the Sahara desert
Mandrake CEO Stéfan Danis and a group of nine others are heading to the Egyptian desert with a goal of raising $100,000 for the ad industry charity.
BCE talks up CTV acquisition in latest financial results
The telco-turned-mediaco saw its TV revenue rise 7.5% in its latest quarterly report.
The Verdict: Digital magazine replicas
PHD’s Bookbinder and Media Experts’ D’Orazio lend their expert advice on ad value across print and digital editions.
Locale travels across mediums for store launch
Aldo Group employs a new multimedia strategy to open the Montreal flagship for its new brand of stores.
Dynamite blasts onto mobile market
The clothing retailer is offering fashion-conscious Canadians a discount shopping experience with its new QR code based app.
P&G joins the iVillage community for launch
The brand is promoting Pantene, CoverGirl, Pampers and Olay through an integrated launch deal with the new website.
Mark’s Work Wearhouse aims younger with ‘ReStyle’
The Canadian Tire-owned retailer expands its social media strategy to a younger demographic.
Rona moves its magazine online
The renovation superstore aims to increase frequency and reach a wider audience with its online magazine.
Eye Weekly becomes The Grid
The transformation of Torstar’s weekly magazine hits readers the Toronto Star doesn’t reach, says the paper’s publisher Laas Turnbull.
