Interactive

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BitTorrent to distribute independent Aussie flick

Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.

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Video: Understanding the brand story at ICA Future Flash 2011

Ty Montague, founder of New York-based Co., talks to MiC about the value of storytelling.

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Video: Rethinking geo at ICA Future Flash 2011

Location Based Marketing Association founder Asif Khan tells MiC about the latest in geo-marketing.

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McGinko or Tupelo U? Skittles sends Tree Boy to school

Wrigley expands its Tree Boy campaign with a cross-platform promotion to get consumers talking about the candy.  

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Fido has Answers

The Rogers-owned wireless co launches its newest service feature, FidoAnswers, with a long-term media campaign.

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On the MiC with Nick Broomfield

MiC caught up with the British consumer engagement expert ahead of his presentation on Friday at ICA’s Future Flash conference.

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Running4Nabs tackles the Sahara desert

Mandrake CEO Stéfan Danis and a group of nine others are heading to the Egyptian desert with a goal of raising $100,000 for the ad industry charity.

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BCE talks up CTV acquisition in latest financial results

The telco-turned-mediaco saw its TV revenue rise 7.5% in its latest quarterly report.

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The Verdict: Digital magazine replicas

PHD’s Bookbinder and Media Experts’ D’Orazio lend their expert advice on ad value across print and digital editions.

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Locale travels across mediums for store launch

Aldo Group employs a new multimedia strategy to open the Montreal flagship for its new brand of stores.

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Dynamite blasts onto mobile market

The clothing retailer is offering fashion-conscious Canadians a discount shopping experience with its new QR code based app.

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P&G joins the iVillage community for launch

The brand is promoting Pantene, CoverGirl, Pampers and Olay through an integrated launch deal with the new website.

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Mark’s Work Wearhouse aims younger with ‘ReStyle’

The Canadian Tire-owned retailer expands its social media strategy to a younger demographic.

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Rona moves its magazine online

The renovation superstore aims to increase frequency and reach a wider audience with its online magazine.

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Eye Weekly becomes The Grid

The transformation of Torstar’s weekly magazine hits readers the Toronto Star doesn’t reach, says the paper’s publisher Laas Turnbull.