Interactive
Kraft Celebration Tour gets a social boost
The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.
MasterCard goes digital with Xbox Live
The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.
What’s Cooking sizzles onto YouTube
The Kraft Canada brand targets new consumers with its digital launch.
Molson goes green by seeing red
The multi-platform campaign aims to funnel Canadians’ passion for the country to their “national beer.”
Yellow Pages asks Canadians to dust off their dancing fingers
The brand aims to expand its reach with an online contest targeted at the younger, digital savvy set.
Next Media Stars: Chris Swanson
Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.
BlackCreek goes social
The summer music festival launches a social media campaign to expand its reach beyond concert-goers.
Shaw Media announces digital sales team
Digital sales, which were previously outsourced to Postmedia Network, have now been brought in-house.
Seneca College joins the tablet craze
The creative arts and animation school creates an iPad-focused exhibition, giving gallery-goers control over presentation of its students’ work.
ING’s ‘social media CEO’ talks savings
Peter Aceto talks about bonding with consumers where they live online at a Toronto Board of Trade event.
OMNI launches IIFA online presence
The multicultural broadcaster is singing and dancing its way to the Indian film festival with an online media component.
BitTorrent to distribute independent Aussie flick
Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.
Video: Understanding the brand story at ICA Future Flash 2011
Ty Montague, founder of New York-based Co., talks to MiC about the value of storytelling.
Video: Rethinking geo at ICA Future Flash 2011
Location Based Marketing Association founder Asif Khan tells MiC about the latest in geo-marketing.
McGinko or Tupelo U? Skittles sends Tree Boy to school
Wrigley expands its Tree Boy campaign with a cross-platform promotion to get consumers talking about the candy.
