Interactive
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.
Media Pulse adds in-game advertising through Anzu
The partnership brings advanced in-game advertising at scale to Canadian brands.
Spotted! Wonka escapes to Yorkdale
Warner Bros. Pictures Canada is offering mallgoers a peek into the fantastic world of Willy Wonka with a walk-in exhibition at the Toronto mall.
IPG Mediabrands adds AI to its in-house mix
The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.
Spotted! RSEQ offers an anti-smoking message with a filter
The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.
Volvo is the first brand to try Cineplex’s new panoramic ad format
A more immersive version of an ad for the EX90 will project onto the side of theatres before Avatar screenings this month.
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
NFL partners with Enthusiast on YouTube gaming series
Enthusiast Gaming is helping create NFL Tuesday Night Gaming, which comes with numerous ad and brand integration opportunities.
TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Spotted! Yext goes old school to highlight outdated tech
The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.
