Interactive
Torstar is eyeing online betting
The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.
Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
Spotted! How a tiny stadium makes a big financial point
Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.
Spotted! Lollipops no one wants to talk about
An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.
Spotted! Chill out in Quebec City
A converted shipping container gives summer visitors a taste of what winter is like in the capital.
Spotted: Aperol pops up to spritz Queen West
The month-long pop-up bar brings a little Italian aperitivo culture to Toronto, following the increasing popularity of the Aperol Spritz.
The Amazing Race Canada hits a high for sponsors
The new season will also feature the return of Bell Media’s Super Pods.
OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.
Gosee TV partners with Flowplayer on e-comm tool
The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.
MiC Roundtable: Keep it relevant, not creepy
Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.
Elle Canada, Elle Quebec launch new retail strategy
Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.
Spotted! Bad Moms’ confessional vending machine
How Entertainment One is reaching out to Christmas movie-goers before Halloween.
Toronto to get its first VR lounge
While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
