Interactive
LifeforceTV gets In the Rough
Profiling the world of pro golf, a new web series is targeting those who dream of PGA glory. Sponsorship and online ad opps are available.
Aeroplan takes off with points promos
For the second of its two fall points promotions, the loyalty program is giving its retail partners extra brand boost with a new tracking tool for online member profiles.
PMB, ComScore’s ‘fused database’ goes live
The collaborative product links online viewership and print readership in a single database product.
Yahoo! Canada debuts digital ‘upfronts’
A TV-inspired sales session at St. Lawrence Centre for the Arts in Toronto saw the portal show off flashy new display ad options and define its media strategy for 2011.
PC Financial Galen-ifies its marketing
The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.
IN10 looks to the new-media future
The conference on interactive media included Forty Farms’ Christopher Bolton talking transmedia, as well as sessions on mobile marketing and the death of console gaming.
Metro flyers go mobile
The commuter paper turns another page in its mobile evolution, allowing advertisers to deliver flyers to smartphones, and soon to iPads.
Smirnoff goes sky high
The company goes airborne for its new ‘Nightlife Exchange Project’ campaign.
Nielsen launches NM Incite in Canada
The global co-venture with McKinsey & Co. offers social media data products and consulting expertise.
Bell set to acquire CTV
BCE today proposed paying $1.296 billion to acquire the broadcaster as part of a friendly $3.2 billion takeover deal, in a content move that mirrors Shaw and Quebecor.
Travelocity quizzes the nation
The vacation website’s travelling gnome is challenging Canadians to a battle for prizes.
Tetra Pak celebrates the juice box
The company is getting customers to lip-synch their love of the ubiquitous lunch product with a social media-driven anniversary campaign.
Mott’s makes a date with Canadians’ calendars
The maker of the classic cocktail ingredient has launched an online ad campaign promoting its Mott’s Clamato Party Guide – containing enough drink recipes to last until Christmas.
Scotiabank invests in Facebook
The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.
Miele calls the doctors with new campaign
The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation.
