Interactive
Thriller, web series join Radio-Canada sked
French network unveils fall plans, boosted by last-minute handout from CTF.
Global News launches site redesign
New site offers multimedia coverage from across Canwest and Global news bureaus, new interactive tools, mobile features and a large roster of integration and sponsorship opps.
Corus and Lego build AR gameplay
Kids are invited to battle it out on YTV.com with an innovative new online video game technology.
MiC Picks: David Spark’s ‘Three Things You Should Know About…’
More smart media thinking from the industry’s inquiring minds.
Red Baron Lime spends big to tout value
Brick is promoting its new flavoured beer with its largest ad push, and a ‘lust for Lime’ social foray.
CBC raises parenting website
The pubcaster offers parents a resource to explore kids’ media and advertisers a way to target parents.
Vaughan Mills Style Agents web series not-so-secret mission
Online-only campaign targets niche fashionista demo where they live.
iPhone app streams pubcaster content
Streaming audio from radio and TV follows breaking news app for Blackberries.
Cadbury sweetens its social responsibility
Launching today, the One For Me, One For You contest combines the act of getting with giving to charity.
Burger King’s angry, but in a good way
The QSR brand launches a new campaign to reintroduce the Angry Whopper to Canadians.
PHD Canada writes the book on the future of media shops
And follows its own advice when promoting Media Agency 2014, the new manifesto by PHD’s international team which is launching in Canada this week with some rather futuristic promotions.
Bud Light Lime pours out party playlists
Consumers are asked to vote for their favourite summer tracks from a narrowed down litter of 19 chosen by Facebook fans. More than 100,000 of the playlists will then be given out through the month, starting Aug. 24.
Massive media buy immerses commuters in 4D
TAXI Vancouver’s ‘Films You Can Feel’ campaign for Vancouver Aquarium’s 4D theatre launch has Taylor Made Media layering executions across transit, theatre, radio and print to give commuters a sense of the multidimensional.
Mad Men takes a pass on TV
A deal between Maple Pictures and iTunes makes season three available only through the online store.
Ad Metrix comes to Canada
The latest addition to comScore’s suite of measurement products is sharpening the competitive edge for publishers and advertisers in the digital space.
