Interactive

News

Rogers brings Sportsnet to print

The media company says it’s filling a hole in the Canadian market by launching the bi-weekly mag this fall.

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The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.

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Spotted! Tissot redefines window shopping

The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.

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GroupM adopts anti-piracy digital policy

WPP’s parent company has designed a new digital media buying policy to prevent clients’ ads from appearing on sites which distribute illegally obtained content.

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Understanding Youth with storytelling and games

MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto. 

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Newad launches online ad network

The Newad Online advertising network represents over 75 French and English sites.

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Media Experts wins Virgin Mobile Canada

The agency takes over as the MAOR for the wireless company, which previously worked with Wills & Co.

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Nike Training gets with The Program

The social media initiative is aimed at elevating the stature of the brand among young hockey players.

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One in 10 Canadians have tried Netflix: MTM Study

The Media Technology Monitor survey says 10% of Canadians aged 18 to 34 subscribe to the internet-based movie and TV service.

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comScore launches MobiLens

The first edition of the mobile phone report says Canadians are ranked fourth in the world for smartphone use.

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Canadian Tire plays house

The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.

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KFC’s Double Down is back

The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.

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McDonald’s Canada brings back McLobster

The brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.

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Shropshire named VP digital at UM Canada

UM Canada CEO Peter Mears calls new VP Rebecca Shropshire a ‘digital thought leader.’

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Digital rights a work in progress, say Canadian ‘casters

Canadian broadcasters were shopping for more than new US shows this year, with all networks pushing digital platform distribution plans.