Rogers brings Sportsnet to print

The media company says it’s filling a hole in the Canadian market by launching the bi-weekly mag this fall.


The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.


Spotted! Tissot redefines window shopping

The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.


GroupM adopts anti-piracy digital policy

WPP’s parent company has designed a new digital media buying policy to prevent clients’ ads from appearing on sites which distribute illegally obtained content.


Understanding Youth with storytelling and games

MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto. 


Newad launches online ad network

The Newad Online advertising network represents over 75 French and English sites.


Media Experts wins Virgin Mobile Canada

The agency takes over as the MAOR for the wireless company, which previously worked with Wills & Co.


Nike Training gets with The Program

The social media initiative is aimed at elevating the stature of the brand among young hockey players.


One in 10 Canadians have tried Netflix: MTM Study

The Media Technology Monitor survey says 10% of Canadians aged 18 to 34 subscribe to the internet-based movie and TV service.


comScore launches MobiLens

The first edition of the mobile phone report says Canadians are ranked fourth in the world for smartphone use.


Canadian Tire plays house

The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.


KFC’s Double Down is back

The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.


McDonald’s Canada brings back McLobster

The brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.


Shropshire named VP digital at UM Canada

UM Canada CEO Peter Mears calls new VP Rebecca Shropshire a ‘digital thought leader.’


Digital rights a work in progress, say Canadian ‘casters

Canadian broadcasters were shopping for more than new US shows this year, with all networks pushing digital platform distribution plans.