Rogers, Netflix square off in Banff

Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.


Talking about the future in the wild west

MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.

H&M wristband lineup

MMVAs boost branded content

This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM. 


Next Media Stars: Steven Kim

The Starcom digital strategist talks reaching youth, Pokemon and Nintendo.


Netflix Canada debate shifts to Banff

The OTT service, and whether or not it should be regulated, is set to be top of mind next week at the Banff World Media Festival.


Rogers brings Sportsnet to print

The media company says it’s filling a hole in the Canadian market by launching the bi-weekly mag this fall.


The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.


Spotted! Tissot redefines window shopping

The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.


GroupM adopts anti-piracy digital policy

WPP’s parent company has designed a new digital media buying policy to prevent clients’ ads from appearing on sites which distribute illegally obtained content.


Understanding Youth with storytelling and games

MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto. 


Newad launches online ad network

The Newad Online advertising network represents over 75 French and English sites.


Media Experts wins Virgin Mobile Canada

The agency takes over as the MAOR for the wireless company, which previously worked with Wills & Co.


Nike Training gets with The Program

The social media initiative is aimed at elevating the stature of the brand among young hockey players.


One in 10 Canadians have tried Netflix: MTM Study

The Media Technology Monitor survey says 10% of Canadians aged 18 to 34 subscribe to the internet-based movie and TV service.


comScore launches MobiLens

The first edition of the mobile phone report says Canadians are ranked fourth in the world for smartphone use.