Interactive

News

Blue Bombers make a move

The Winnipeg football team launches a multi-platform campaign honouring their home stadium as they move to a new location.

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Vizeum wins Sears Canada

The Aegis Media agency has been named MAOR for the retailer following a review.

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Grey Cup expands for 100th anniversary

Scotiabank and Molson Canada have signed on as title sponsors for the 2012 Grey Cup Festival in Toronto.

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Smartphone ownership up 50%: Ipsos Reid

A study says smartphone usage is up most amongst young adults, with almost half of users now checking social media sites on their devices. 

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Kevin Crull’s new digital rights model for US shows

The new template offers all-platform rights during a four-week window, says the Bell Media president.

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Video: Online ads and engagement with Arianna Huffington

The Huffington Post founder talks to MiC about online publishing and advertising on the heels of the site’s Canadian launch.

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CMA: Engaging consumers in a digital world

The 2011 CMA National Convention opens its stage to professor of technology Mohan Sawhney and his talk on the concept of collaborative marketing.

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Canadians consuming more media overall: Deloitte

TV is still king, but our attention wanders across multiple devices while viewing it, says the latest State of the Media Democracy from Deloitte.

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Molson targets non-beer drinkers

The media launch for the lime-flavoured Molson Canadian Sublime 67 takes a shot at wine and mixed drinks.

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Daily newspaper sites are on top: NADbank

According to the latest study, more adults use daily newspaper sites than websites for any other media form.

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Media Experts takes Grand Prix at Internationalist Awards

The agency took top prizes at the Internationalist Awards for Innovation in Media for its work with Bombardier and Telus.

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Huffington Post Canada goes live

The AOL-owned site has launched with advertising partner Scotiabank.

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Ernst & Young: interactive media at a tipping point

Interactive media has recovered best from the recession, according to a report.

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App-etite: Metro launches on Android

The daily newspaper aims to reach a younger demographic by launching on the platform.

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Kraft Celebration Tour gets a social boost

The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.