Canadian Tire plays house

The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.


KFC’s Double Down is back

The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.


McDonald’s Canada brings back McLobster

The brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.


Shropshire named VP digital at UM Canada

UM Canada CEO Peter Mears calls new VP Rebecca Shropshire a ‘digital thought leader.’


Digital rights a work in progress, say Canadian ‘casters

Canadian broadcasters were shopping for more than new US shows this year, with all networks pushing digital platform distribution plans.


Blue Bombers make a move

The Winnipeg football team launches a multi-platform campaign honouring their home stadium as they move to a new location.


Vizeum wins Sears Canada

The Aegis Media agency has been named MAOR for the retailer following a review.


Grey Cup expands for 100th anniversary

Scotiabank and Molson Canada have signed on as title sponsors for the 2012 Grey Cup Festival in Toronto.


Smartphone ownership up 50%: Ipsos Reid

A study says smartphone usage is up most amongst young adults, with almost half of users now checking social media sites on their devices. 


Kevin Crull’s new digital rights model for US shows

The new template offers all-platform rights during a four-week window, says the Bell Media president.


Video: Online ads and engagement with Arianna Huffington

The Huffington Post founder talks to MiC about online publishing and advertising on the heels of the site’s Canadian launch.


CMA: Engaging consumers in a digital world

The 2011 CMA National Convention opens its stage to professor of technology Mohan Sawhney and his talk on the concept of collaborative marketing.


Canadians consuming more media overall: Deloitte

TV is still king, but our attention wanders across multiple devices while viewing it, says the latest State of the Media Democracy from Deloitte.


Molson targets non-beer drinkers

The media launch for the lime-flavoured Molson Canadian Sublime 67 takes a shot at wine and mixed drinks.


Daily newspaper sites are on top: NADbank

According to the latest study, more adults use daily newspaper sites than websites for any other media form.