Interactive

News

Media Experts takes Grand Prix at Internationalist Awards

The agency took top prizes at the Internationalist Awards for Innovation in Media for its work with Bombardier and Telus.

News

Huffington Post Canada goes live

The AOL-owned site has launched with advertising partner Scotiabank.

News

Ernst & Young: interactive media at a tipping point

Interactive media has recovered best from the recession, according to a report.

News

App-etite: Metro launches on Android

The daily newspaper aims to reach a younger demographic by launching on the platform.

News

Kraft Celebration Tour gets a social boost

The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.

News

MasterCard goes digital with Xbox Live

The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.

News

What’s Cooking sizzles onto YouTube

The Kraft Canada brand targets new consumers with its digital launch.

News

Molson goes green by seeing red

The multi-platform campaign aims to funnel Canadians’ passion for the country to their “national beer.”

News

Yellow Pages asks Canadians to dust off their dancing fingers

The brand aims to expand its reach with an online contest targeted at the younger, digital savvy set.

News

Next Media Stars: Chris Swanson

Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.

News

BlackCreek goes social

The summer music festival launches a social media campaign to expand its reach beyond concert-goers.

News

Shaw Media announces digital sales team

Digital sales, which were previously outsourced to Postmedia Network, have now been brought in-house.

News

Seneca College joins the tablet craze

The creative arts and animation school creates an iPad-focused exhibition, giving gallery-goers control over presentation of its students’ work.

News

ING’s ‘social media CEO’ talks savings

Peter Aceto talks about bonding with consumers where they live online at a Toronto Board of Trade event.

News

OMNI launches IIFA online presence

The multicultural broadcaster is singing and dancing its way to the Indian film festival with an online media component.