Mobile

Motorola Razr launches with OOH hologram

The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.

KitKat Canada urging Gen Z to take a break (from their phones)

The national, digital-first campaign rewards a reduction in screen time with free bars.

Discover Halifax’s audio campaign targets stressed out urban professionals

‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.

Vividata breaks down ad influence across media platforms

Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

NewFronts 2025: Snap welcomes brands into Sponsored Chat

The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.

Meta apps reach 5% YoY increase in ad impressions for Q3

Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.

Meta launches standalone AI app

According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).

Snap’s Q1 marks milestone for monthly active users

The tech company also saw 14% revenue growth year-over-year

The CCCE’s new media mix reflects push for caregiver advocacy

The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.

Meta launches test of ads in Threads feed

Fast food chain Wendy’s and the GroupM agency are a part of early testing.

BBC Studios partners with Canadian-based The Podcast Exchange

The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.

Samsung Ads launches interactive ad format

Creative Canvas allows brands to craft ads with QR codes and vertical videos.

OMG consolidates global influencer expertise under Creo banner

The integration is a response to the fragmentation of the influencer market segment, OMG says.

Canadians spent 66% of online time in 2024 on mobile devices

Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.

DoubleVerify aims to help advertisers avoid objectionable content on TikTok

Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.