Mobile
CFL names ToonieBet official sports betting and casino partner
The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.
Home Hardware launches search for Canada’s ‘Ultimate Road Trippers’
The search will be promoted through the company’s social media channels, email subscribers and in-store signage.
Tinder’s new tech helps users swipe left on problem bots
The app launched its first-ever Canada-exclusive campaign for the rollout of Face Check.
Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
CRTC hearings: Old regulatory models stifle innovation, Google argues
Plus, Corus, Rogers and Bell make their cases during the first week of hearings.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Amazon Ads launches Twitch Creator Sponsorships
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
Discover Halifax’s audio campaign targets stressed out urban professionals
‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.
