Mobile

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Uber Eats launches its first ad format

Although the platform has added a number of marketing tools over the last several months, this is its first foray into paid ad formats.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.

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La Presse sets a readership record in July

The digital news provider is still embarking on new techniques to monetize its audience, having been victim to the troubled ad market.

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

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TheScore sees revenue drop nearly fourfold in Q3

But the company did see some gains in esports, with video views jumping 113% year-over-year.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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We can do better

A message of solidarity from Media in Canada and strategy.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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EQ Works acquires assets from Curate Mobile, including Juice

Joe Strolz will also move to EQ Works as chief operating officer.

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.

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TikTok is on the rise in Canada, but penetration is still low

The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.

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ICYMI: Arkells want you to read more local news, Google expands in Canada

Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.

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Televisions still have higher penetration than smartphones: study

Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.

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The strategy behind Stingray’s latest acquisition

The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.

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Cue Digital Media goes to the gamers

The digital rep house has teamed up with the makers of Candy Crush to get in on gaming fever.