A look at today’s mobile user segments

Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.


How much TV do teens actually watch?

Numeris data found that while linear TV remains popular, younger Canadians spend more time with VOD than adults.

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Some Canadians plan to cut back on online activity to save money

Advertisers may soon have less time and platforms to reach target audiences.

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QYOU Media to launch Indian gaming channel

The channel will be available in September.


Rogers continues to grow revenue in Q2

The company also announced a new outside closing date for its merger with Shaw.


Polar launches new connected TV offering, rebrands as Nova

The company’s automated ad repurposing can now be used on a fast-growing platform.


Rogers-Shaw merger heads to mediation

The first step in alleviating the Competition Bureau’s concerns is set to begin after the long weekend.


Canadian kids prefer watching content on bigger screens

Cell phone use among children is quite high, but TV sets are still the most popular way to watch SVOD content like Netflix or Disney+.


Postmedia and Covers launch sports betting content partnership

The partnership aims to help bridge the gap between traditional media and sports betting in Canada.


Who are the most trusted SSPs?

Magnite, Verve Group, Sovrn, and Google AdExchange topped Pixalate’s indexes.


House of Commons committee says Rogers and Shaw merger should not proceed

The recommendation came after Rogers faced questions about the impact of the deal on local news.

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More Canadians subscribe to SVOD than traditional TV

MTM’s latest dives into how media consumption has changed coming out of the pandemic.

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Snapchat partners with So.da on new digital originals

The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.


Google plans privacy changes to limit sharing of user data on Android

The initiative, reminiscent of Apple’s ATT, is also coming with features to preserve advertising capabilities.


Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.