Mobile
Skip expands its retail media program with Rokt partnership
The e-commerce co’s AI tech will enable the delivery service to offer messages to customers when they’re most ready to buy.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Skip ditches the dishes
To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.
Scotiabank debuts Scotia Perks at MLSE home games
The new rewards program is meant to elevate the client experience at Scotiabank Arena.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
Rogers launches streaming audio platform
The new app, Seekr, will offer advertisers digital and audio sponsorship and integration opportunities.
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
