Mobile

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Obox and Cue Digital team up to expand reach

Cue Digital will rep a French sports vertical in English Canada, and Obox brings several publishers and influencer groups into French Quebec.

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Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

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Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

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Apex Mobile Media opens more seamless in-game ad opps with partnership

Brands that work with the company can now reach gamers through in-game real estate, such as the background of a game.

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Mobile users are opening their apps and sharing location data more often

Good news for media platforms – users are opening apps more frequently and they’re more willing to share.

Consumer App Sponsored Listings

Uber Eats launches its first ad format

Although the platform has added a number of marketing tools over the last several months, this is its first foray into paid ad formats.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.

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La Presse sets a readership record in July

The digital news provider is still embarking on new techniques to monetize its audience, having been victim to the troubled ad market.

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

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TheScore sees revenue drop nearly fourfold in Q3

But the company did see some gains in esports, with video views jumping 113% year-over-year.

IGTV

IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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We can do better

A message of solidarity from Media in Canada and strategy.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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EQ Works acquires assets from Curate Mobile, including Juice

Joe Strolz will also move to EQ Works as chief operating officer.

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.