Mobile

TikTok mobile

TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

TV

Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

TimHortons3-622x370

Tim Hortons launches the first Canadian Landmarker

The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.

Portl

Captivate expands to ridesharing with Portl partnership

The network now includes 1,000 screens in Uber and Lyft vehicles.

Dubsmash

ICYMI: Cue the lip sync, Reddit acquires Dubsmash

Plus, Corus announces the team in the booth for Jets hockey broadcasts.

2021

From CARD: Media’s evolution for 2021

Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.

sportsTVShutterstock

How Rogers thinks 5G will change sports media

A partnership with University of Waterloo offers visions of second screen applications, personal camera angles and loads of real time data.

Coins

Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

smartphoneShutterstock

Do Canadians consume media the way we think?

Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.

Cue1

Obox and Cue Digital team up to expand reach

Cue Digital will rep a French sports vertical in English Canada, and Obox brings several publishers and influencer groups into French Quebec.

ChineseConsumer

Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

joshua-hoehne-rvCnQeldxys-unsplash

Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

daan-geurts-qWJ6zFUsX0A-unsplash

Apex Mobile Media opens more seamless in-game ad opps with partnership

Brands that work with the company can now reach gamers through in-game real estate, such as the background of a game.

Hand women holding smartphone and scan fingerprint biometric identity for unlock her mobile phone

Mobile users are opening their apps and sharing location data more often

Good news for media platforms – users are opening apps more frequently and they’re more willing to share.