Mobile
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
Sportsnet eyes sponsor opportunities with new NHL studio
Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Upfronts ’21: CBC focuses on flexibility and building from within
Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
Cafeyn is launching in Canada in partnership with Telus
Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.
Snap introduces new AR tech for brands
Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.
Apex Mobile partners with Frameplay on in-game ads
The mobile app advertising agency is betting on gaming opportunities, increasing its audience to 19.5 million Canadians.
YouTube taps into Canada’s love of CTV
At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Spotted! Yext goes old school to highlight outdated tech
The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
