Mobile
ICYMI: Corus adds to its podcast lineup
Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
Abacus Growth launches measurement tool based on client data
The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
COBS bakes more digital into doughnation day
The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
Polar spins off programmatic offering into its own division
The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
TikTok integrates with Shopify and expands ad solutions in Canada
The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.
Northern Lights relaunches with holistic approach to performance marketing
Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.
StackAdapt preps context-based, cookie-free targeting
The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.
Tim Hortons launches the first Canadian Landmarker
The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.
Captivate expands to ridesharing with Portl partnership
The network now includes 1,000 screens in Uber and Lyft vehicles.
ICYMI: Cue the lip sync, Reddit acquires Dubsmash
Plus, Corus announces the team in the booth for Jets hockey broadcasts.
From CARD: Media’s evolution for 2021
Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.
