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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

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Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

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Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

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Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

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Upfronts ’21: CBC focuses on flexibility and building from within

Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).

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Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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Quebec City Tourism is spending big on local travel

The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.

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Cafeyn is launching in Canada in partnership with Telus

Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.

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Snap introduces new AR tech for brands

Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.

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Apex Mobile partners with Frameplay on in-game ads

The mobile app advertising agency is betting on gaming opportunities, increasing its audience to 19.5 million Canadians.

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YouTube taps into Canada’s love of CTV

At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.

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Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.