Mobile
BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
OMG consolidates global influencer expertise under Creo banner
The integration is a response to the fragmentation of the influencer market segment, OMG says.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
DoubleVerify aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Skip expands its retail media program with Rokt partnership
The e-commerce co’s AI tech will enable the delivery service to offer messages to customers when they’re most ready to buy.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
